Shortcut.nu Site % traffic from search Campus.se 65% Careerstep.at 62 % Careerstep.ch 36% Careerstep.de 65% Junglecareer.dk 71% Junglecareer..fi 80% Junglecareer.no 70% Kariera.com.pl 33% Shortcut.nu 64% Weetfeet.com 44% Careerstep.de Wetfeet.com Source: Google Analytics, Figures presented are an average from the past 6 months (Nov. 15th -10 to May 15 -11) Except for Careerstep .at and Kariera, where the average is based on statistics from the past two months.
links on other websites, or links within a website ✓ Every page should be written as if the user hasn’t seen the rest of the site ✓ Some of them may not even know where they are. Keep in mind
Market 2011 Job Market : Job offers on the rise Which one is the better title? http://wetfeet.com/Undergrad/Finding-the-job/Articles/Signs-of-Life.aspx
that are grouped together for quick easy reading Chunks usually fit within a single screen, address a specific concept or theme, are no longer than 100 words, and no more than one or two paragraphs Chunks have descriptive headlines or subheads, may contain numbered or bulleted lists, and often have links to other pages or websites
deactivated. Spiders and screen readers can always read this text. The title attribute is what the user sees when hovering over an image. Spiders and screen readers can always read this text. A caption is used in the same sense as in print, to provide visible information about the image. Everyone can read this - clearly visible. More on images The ALT attribute explains the image in plain English The title attribute appears when hovering over an image... optimize this! A caption is eye-catching and an opportunity for keyword highlights Make images load fast!
✓ Keywords in URL ✓ Keywords in the text opening (bold) ✓ Use bulleted lists ✓ Keywords in call to action links (both internal and external) ✓ Insert primary keywords in subheadings ✓ Link internally to related content ✓ Optimize images (and use them) ‣ ALT-text, title-text, captions, size ✓ Use multimedia
be interested in ‣ The resumé generator ‣ Coping with crazy colleagues ‣ 5 words that get you the job Your comments! Name: Comment: This is your opportunity to sell...
✓ Brainstorming variations of product and brand related keywords ✓ Determine what terms users use in search ✓ Find ideas at competitors’ sites ✓ Adding geographic variations (e.g. PR jobs in Michigan, Internships in.... ) ✓ Adding descriptive variations (e.g. first job resumé, calculating ROI on part-time MBA, Ericsson salary levels ) ✓ Trying out the variations with Google AdWords Keyword Tool, which will suggest numerous other variations Workshop: Keyword brainstorm The first phase of creating the initial Keyword Opportunity List involves brainstorming as many keyword ideas as possible.
you will beat the competition on those keywords) - the challenge is finding the right balance between competitiveness and traffic ✓ Set goals ✓ Increase authority with inlinks, increase relevance with on-page tactics ✓ Measure ✓ Repeat Next steps
techniques, like spamming the Web with dummy pages full of links, in an effort to make their sites appear popular. white hat If search-engine rankings are supposed to represent a kind of democracy—a reflection of what Internet users collectively think is most useful—then search engine optimizers are the Web's lobbyists
a site’s architecture is crawlable, coming up with useful content or services that has the words that people search for, and looking for smart marketing angles so that people will find out about your site. - Matt Cutts
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