CollectId Presentation for Blockchain Startup Pitches Zurich 2019

Transcript

1. Authenticity through Technology Partners and customers
2. FAST GROWING COUNTERFEIT INDUSTRY SCOPE OF THE PROBLEM More than 80% growth compared to 20082 65% of US internet users are concerned about buying fakes online3 Total losses due to counterfeiting were around $1.2 trillion in 20171 1) Source: Fashion Network (2018) 2) Source: International Chamber of Commerce (ICC) (2017) 3) Source: Marketer Retail (2018)
3. WHICH IS AUTHENTIC?
4. KNOWING IF IT’S AUTHENTIC Consumers face the risk of buying counterfeited products Recognizing fakes from pictures or videos is usually impossible PROBLEMS OF CONSUMERS LOSS OF MONEY AND CONSUMER CONFIDENCE Consumers lose trust in brands and retailers Brands lose $ 98 Billion a year due to counterfeiting1 PROBLEMS OF BRANDS 1) Source: Fashion Network (2018)
5. COLLECTID – AUTHENTICITY THROUGH TECHNOLOGY PROTECTION of brand and products against counterfeiting INTERACTION with consumers to combine physical and digital world DATA & ANALYTICS about customers and their usage behaviour
6. Item equipped with secure NFC chip Unique identification number (ID) on chip ID safely stored on blockchain Assigned to the respective owner HOW IT WORKS IDENTIFICATION IMMUTABILITY
7. GUARANTEED AUTHENTIC MAJOR ADVANTAGES OF COLLECTID The combination of blockchain- and IoT is truly tamper-proof and removes the financial incentive and scalability from selling counterfeited products. Truly secure solution collectID creates a unique customer experience that lasts beyond the point of sale and creates extremely valuable data for brands. Customer experience One tap with a smartphone is all it takes to verify the authenticity of a product. A very easy, fast, and secure solution. Simple & easy to use
8. MORE THAN ANTI-COUNTERFEITING VALUE ADDED SERVICES OF COLLECTID Ownership transfer Users can transfer the ownership of items (secondary trading) with just a few simple clicks on their smartphone. Insurance processing Since all items stored in the ecosystem are authentic and their owners are known, insurance processing is cost effivcient and easy. Data & analytics collectID provides brands and shops detailed data and analytics about customers and their usage behavior. New communication channel Brands and shops can connect their customers and products by combining the digital and physical world of their brand. Track-and-trace Brands track parallel trading and can easily manage and carry out product recalls. Services for Consumers Services for Brands & Retailers Theft prevention Owners can flag products as lost or stolen and get informed when products are tracked down.
9. FIRST USE CASE / OPPORTUNITY TO CHANGE RESALE MARKETS Won Sneakerness as partner $1-2 bn sneaker resale market1 Expensive trading fees and intransparent market Average price around $4002 $1‘600 1) Source: Forbes (2018) & Highsnobiety (2018) 2) Source: Sneakerness (2018) & New York Times (2018)
10. EASILY ADAPTABLE TO OTHER MARKETS Go live in sneaker market ($ 1-2bn1) Expand to apparel market ($ 20bn2) Expand to further limited edition markets (e.g. watches: $ 5bn3) $80‘000 $2‘700 $3‘600 $1‘100 $1‘600 $1‘200 1) Source: Forbes (2018) & Highsnobiety (2018) 2) Source: Business Insider (2018) 3) Source: Bloomberg (2018) $440
11. WORKING WITH PARTNERS TO INTEGRATE THE COLLECTID CHIPS RETAIL Attaching collectID chip to the product at the point of sale RESALE Attaching collectID chip to the product during physical verification Embedding collectID chip into the product during fabrication PRODUCTION
12. Revenues from Consumers (B2C) BUSINESS MODEL Revenues from Brands and Retailers (B2B) Trading Fee1 & Subscription Model Pay per product added to the Ecosystem Freemium model (light users pay per trade, heavy users pay a subscription fee) Participation fee to join the ecosystem and cost per chip to equip products 1) We know that buyers have a high willingness to pay if we can guarantee the authenticity of products (based on surveys done by collectID within the sneaker community) and we will offer significantly cheaper prices than traditional Consignment Stores (10-20% fee) which will drive our adaption
13. Type of company Blockchain based security Personalisation & ownership registration Anti-counterfe iting protection Interaction & engagement with consumers Consignment Stores Efficient trading process (trading fee) NFC based security Semi-Tech Authentication Companies Blockchain Companies DIRECT AND INDIRECT COMPETITORS ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✕ ✕ ✕ ✕ ✕ ✕ ✕ ✕ ✕ ✕ ✕ ✔ ✕ ✔ ✕ 10-20% ✔ ✔
14. CORE TEAM David Geisser Founder & CEO Jeremy Smith Sergio Muster Dominik Fricker Co-Founder & Lead Developer Head of Marketing Co-Founder & CFO Europe's largest Sneaker Convention
15. CORE ADVISORY BOARD Prof Falk Übernickel Strategic Advisor Jürg Stuker Technology Advisor Bettina Hein Strategic Advisor
16. What we achieved so far: TRACTION What we achieve with 600k: What we achieve with 3-5m: Secure NFC chip developed together with our partner Roll out the collectID eco-system in the fashion market Products worth millions traded within the ecosystem Big brands and retailers use the collectID ecosystem Brands and retailersin the fashion market use collectID Prepare scale up to other industries Attack other industries and products Won first partners (e.g. Sonra, Sneakerness, Rubirosa, Chronoart, Generali) Successfully developed & launched the beta version (iOS & Android App and blockchain) Seed round (600K) has been closed!
17. P2P Trading Platforms Purchase of collectID to: ▪ Use the authentication service for their existing platform ▪ Offer customers the authentication guarantee EXIT CASES Consignment Stores Authentication Companies Luxury and/or Lifestyle Brands Purchase of collectID to: ▪ Eliminate their physical authentication process and safe cost Purchase of collectID to: ▪ Increase interaction and engagement with end-users ▪ Offer ownership registration of items Purchase of collectID to: ▪ Protect their Brand and Products ▪ Increase interaction and engagement with end-users
18. WHY NOW IS THE RIGHT TIME TO INVEST Counterfeiting causes huge financial and reputational damage Limited edition products (e.g. sneaker) and online secondary trading booming Blockchain perfect technology to safely store and transfer values – “Internet of Value” Consumers get used to NFC scanning and additional product information Smartphones ready for NFC scanning (including iOS)
19. WHY INVEST INTO COLLECTID Superior access to interesting first target market (sneaker) Powerful team with the necessary skills and experiences Huge potential for scaling through partnerships and/or further product groups Switzerland as a perfect place for trust and blockchain development Solid running product developed and launched very fast
20. CONTACT US +41 79 389 86 18 www.collectid.io geisser@collectid.io facebook.com/Collectid linkedin.com/company/collectid/ instagram.com/collectid_authentic/
21. Thank you
22. BRING YOUR PRODUCTS TO THE BLOCKCHAIN Guarantee Authenticity and gain valuable Data about Owners of Products through a transparent and immutable History
23. Physical (expensive) Technological Scale High Low Consignment stores Process DIRECT AND INDIRECT COMPETITORS
24. Consignment Stores DIRECT AND INDIRECT COMPETITORS Semi-Tech Authenti-cation Companies Blockchain Companies Very high trading fees (10 - 20%) due to expensive costs • physical authentification • physical inventory Complicated trading process with two times shipping No ownership registration of items to users Limited (digital) interaction and engagement with consumers to extend the shopping experience Clear focus and access to market/community are crucial Combination of software and hardware (NFC) is key for a truly tamper-proof ecosystem
25. COLLECTID ECOSYSTEM (SNEAKER) Sneaker Manufacturer Consignment Stores Sneaker Shops (on- & offline) P2P (Trading) Platforms Sneaker Conventions Sneaker Collectors Sneaker Reseller Companies ▪ Adidas ▪ Nike ▪ Puma ▪ StockX ▪ Goat ▪ Klekt ▪ Snipes ▪ Footlocker ▪ Titolo (CH) ▪ Ebay ▪ Ricardo (CH) ▪ Tutti (CH) ▪ Sneakerness ▪ Sneakercon (USA) Benefits of the collectID ecosystem ▪ Brand and product protection ▪ Opportunity to earn money from resale market ▪ Opportunity to earn money from sneakers that are once verified by them and the resoled ▪ Opportunity to earn money from sneakers that are once sold by them and the resoled ▪ Offering their customers a guarantee that sneakers are original ▪ Less complaints due to fakes ▪ Opportunity to earn money from sneakers that are once sold at sneaker conventions and the resoled ▪ Only original sneakers traded ▪ Digitalization of their portfolio ▪ Turn portfolio into a “virtual window shop” ▪ Find any sneaker and make offers ▪ Cheaper trading costs compared to consignment stores ▪ No need to proof that their sneakers are original Disadvantages of a cooperation with collectID ▪ Could build their own ecosystem ▪ Destroy their actual business model (especially high trading fees) ▪ Could build their own ecosystem ▪ Could build their own ecosystem ▪ Could build their own ecosystem ▪ Could have trust issues with a new system, technology or player ▪ Could have trust issues with a new system, technology or player ▪ More expensive than FB, Ebay, .. Strategy & Goal ▪ Install collectID NFC chips during the production ▪ Install collectID NFC chips during the verification process ▪ Use collectID Verification-as-a- Service ▪ Install collectID NFC chips before they sell the sneakers ▪ Use collectID Verification-as-a- Service via APIs ▪ Install collectID NFC chips at sneaker conventions ▪ Buy within the collectID ecosystem and verify /digitalize their portfolios ▪ Buy and sell within the collectID ecosystem and verify /digitalize their portfolios collectID Revenue Stream ▪ Manufacturers pay a service fee for brand and product protection ▪ Consignment pay a flat rate or a trading fee for trading verified sneakers ▪ Sneaker Shops pay a fee to participate in the collectID ecosystem ▪ P2P Platforms pay a flat rate or a trading fee for trading verified sneakers ▪ Collectors pay a trading fee or subscription fee ▪ Resellers pay a trading fee or subscription fee
26. Customer Jobs ▪ Trading authentic Sneakers ▪ Collecting authen- tic Sneakers Pains ▪ Buying Fakes ▪ Expensive sales fees ▪ Slow and laborious Buying- / Selling-Process Gains ▪ Only buying authentic ▪ Fast and simple Trading-Process ▪ Low Sales fees Products and Services ▪ Individual NFC chip inside Sneakers ▪ Blockchain eco- system (immutable) ▪ Sales platform (Website & App) Pain Relievers ▪ No Fakes within ECO-System ▪ No Fakes traded on sales platform ▪ low sales fees due to simple processes and automated verification Gain Creators ▪ Verified digital Sneaker-Portfolio ▪ Fast and simple Trading-Process VALUE PROPOSITION CANVAS (END-USER, SNEAKER)
27. BUSINESS MODEL CANVAS (SNEAKER) Value Proposition ▪ No fakes within the ECO-System and no fakes traded ▪ Buyer only buys authentic Sneakers ▪ Low sales fees ▪ Fast and simple Trading-Process ▪ Verified digital Sneaker-Portfolio Customer Segments ▪ Sneaker Collectors ▪ Sneaker Resellers (resale market) Channels ▪ Website ▪ Mobile Apps Customer Relationship ▪ Network Effects ▪ “Lock-in” Effects Key Partners ▪ Sneaker Manufacturers (e.g. Adidas, Nike, etc.) ▪ Sneaker Retail Stores (e.g. Foot Locker, Snipes, etc.) ▪ Sneaker Consignment Stores (e.g. GOAT) ▪ Sneaker Influencer in Social Media Key Resources ▪ Sales Platform ▪ Blockchain Infrastructure ▪ NFC-Hardware Key Activities ▪ Platform and Infrastructure Development ▪ Marketing Revenue Streams ▪ Freemium model - heavy users pay subscription fees for flate-rate use of sevices ▪ Brands / Retailers - Fees for participating in the ecosystem and thereby getting protected ▪ Advertising Revenues Cost Structure ▪ Technology Infrastructure Costs / NFC-Hardware Costs ▪ Marketing Costs ▪ Operation Costs ▪ At start: Initial Verification Costs