@badams @badams Optimise Crawling (3) • ALL resources consume crawl budget ➢ Not just HTML pages ➢ Reduce HTTP requests per page • Google AdsBot can consume crawl budget ➢ Double-check your Google Ads campaigns • Link equity (PageRank) impacts crawl budget ➢ More link equity = more crawl budget
@badams @badams Optimise Extraction (1) • Clean HTML; ➢ Yes, really! ➢ There is a max HTML size Google will parse - Speculation: ~1 MB ➢ Less clutter = easier parsing
@badams @badams Optimise Extraction (2) • Clean ; ➢ Critical meta tags high in the - Title & description - Open Graph - Canonical, hreflang & mobile alternate - Structured Data ➢ Internal CSS & JS lower in the
@badams @badams Optimise Extraction (3) • Uninterrupted article HTML; ➢ Article to start at headline and continue in one clean block of HTML ➢ Bells & whistles can be added via CSS and client- side JS
@badams @badams Core Web Vitals & AMP • CWV are measured from the page version a user interacts with; ➢ This is often the AMP version • AMP has a performance cheat advantage; ➢ Preloading & prerendering from the AMP Cache • AMP no longer required for Top Stories on mobile; ➢ Does this mean non-AMP can rank?
@badams @badams SEO Review & Monitoring • Little Warden https://littlewarden.com/ • SEO Info https://weeblr.com/doc/products.seoinfo/current/overview/ • SEOBrowse https://seobrowse.com/