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The State of SEO for Google News

The State of SEO for Google News

Slides from my talk at the Glide Publishing event in December 2022 where I gave an overview of the state of SEO for news publishers, with a focus on best practices for technical SEO and editorial SEO for Google News.

Barry Adams

December 21, 2022

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  1. Barry Adams ➢ Doing SEO since 1998 ➢ Specialist in

    Technical SEO & News SEO ➢ Newsletter: SEOforGoogleNews.com
  2. E-A-T in Action • Define authors; ➢ Author pages with

    bio, social media links, schema.org/Person markup • Focus on editorial specialities; ➢ Don’t try to be everything to everyone - Unless you’re one of the big national publishers • Separate news from opinion; ➢ Google wants to rank ‘unbiased’ news
  3. Success in Google News 1. Enabling fast crawling & indexing;

    ✓ Strong technical foundations 2. Optimise your output; ✓ Editorial best practices 3. Build your authority; ✓ E-A-T & topical expertise 4. Don’t worry too much about Google’s algorithms; ✓ They’re impossible to predict