Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Building a Design Culture - Midwest UX

Brad Colbow
June 01, 2012

Building a Design Culture - Midwest UX

Brad Colbow

June 01, 2012
Tweet

More Decks by Brad Colbow

Other Decks in Design

Transcript

  1. Friday, June 1, 12

    View Slide

  2. I have a great idea
    Friday, June 1, 12

    View Slide

  3. Yeah? Lets hear it.
    Friday, June 1, 12

    View Slide

  4. Our site has 100,000
    video views a month
    Friday, June 1, 12

    View Slide

  5. We make 1 cent per ad
    impression
    Friday, June 1, 12

    View Slide

  6. If we could put one more ad
    impression in front of each
    video
    Friday, June 1, 12

    View Slide

  7. We would make $12,000
    more a year.
    Friday, June 1, 12

    View Slide

  8. Great Idea
    Friday, June 1, 12

    View Slide

  9. I love it!
    Friday, June 1, 12

    View Slide

  10. But that adds
    another click
    Friday, June 1, 12

    View Slide

  11. Friday, June 1, 12

    View Slide

  12. Friday, June 1, 12

    View Slide

  13. Friday, June 1, 12

    View Slide

  14. Friday, June 1, 12

    View Slide

  15. Friday, June 1, 12

    View Slide

  16. Friday, June 1, 12

    View Slide

  17. Friday, June 1, 12

    View Slide

  18. Friday, June 1, 12

    View Slide

  19. People won't pay for
    content on the web.
    Friday, June 1, 12

    View Slide

  20. People won't pay for
    content on the web.
    Friday, June 1, 12

    View Slide

  21. People won't pay for
    anything that they perceive
    to have no value.
    Friday, June 1, 12

    View Slide

  22. Friday, June 1, 12

    View Slide

  23. Friday, June 1, 12

    View Slide

  24. People won't pay for
    content on the web.
    Friday, June 1, 12

    View Slide

  25. Friday, June 1, 12

    View Slide

  26. Let’s hire a designer to care
    about our users’ experience
    Friday, June 1, 12

    View Slide

  27. Design culture
    Friday, June 1, 12

    View Slide

  28. Design culture
    Friday, June 1, 12

    View Slide

  29. Design culture
    Friday, June 1, 12

    View Slide

  30. How do we do that?
    Friday, June 1, 12

    View Slide

  31. How do we do that?
    Short answer: I don’t know
    Friday, June 1, 12

    View Slide

  32. How do we do that?
    Long answer is: We’re trying to find out
    and this is what We’re doing.
    Friday, June 1, 12

    View Slide

  33. Friday, June 1, 12

    View Slide

  34. Friday, June 1, 12

    View Slide

  35. Friday, June 1, 12

    View Slide

  36. Friday, June 1, 12

    View Slide

  37. Friday, June 1, 12

    View Slide

  38. Friday, June 1, 12

    View Slide

  39. Agile and Lean Development
    Friday, June 1, 12

    View Slide

  40. Old Way of Developing
    Friday, June 1, 12

    View Slide

  41. Old Way of Developing
    Friday, June 1, 12

    View Slide

  42. Old Way of Developing
    Friday, June 1, 12

    View Slide

  43. Agile of Developing
    Friday, June 1, 12

    View Slide

  44. Agile of Developing
    Friday, June 1, 12

    View Slide

  45. Agile of Developing
    Friday, June 1, 12

    View Slide

  46. Friday, June 1, 12

    View Slide

  47. Easy
    Moving
    people
    around
    Putting
    processes
    in place
    Friday, June 1, 12

    View Slide

  48. Easy
    Moving
    people
    around
    Putting
    processes
    in place
    Hard
    Taking people who
    are used to working
    one way and getting
    them to work
    another way
    Friday, June 1, 12

    View Slide

  49. Client 1 Client 2
    Friday, June 1, 12

    View Slide

  50. Client 1 Client 2
    Going well
    Friday, June 1, 12

    View Slide

  51. Client 1 Client 2
    Going well Not so much
    Friday, June 1, 12

    View Slide

  52. Working on Site
    1
    Friday, June 1, 12

    View Slide

  53. Working on Site
    1
    Friday, June 1, 12

    View Slide

  54. Working on Site
    1
    Friday, June 1, 12

    View Slide

  55. Working on Site
    1
    Friday, June 1, 12

    View Slide

  56. Repetition
    2
    Friday, June 1, 12

    View Slide

  57. Beyoncé
    Call center manager
    Friday, June 1, 12

    View Slide

  58. Beyoncé
    I'm a survivor
    Call center manager
    I'm not going give up
    I'm not going stop
    I'm going work harder
    Friday, June 1, 12

    View Slide

  59. hold time
    Friday, June 1, 12

    View Slide

  60. hold time calls in the system
    Friday, June 1, 12

    View Slide

  61. To make this feature useful what she really needs to know is
    how things are trending. And we give here our best guess.
    Friday, June 1, 12

    View Slide

  62. To make this feature useful what she really needs to know is
    how things are trending. And we give here our best guess.
    In our interviews we found that nobody uses our
    forecasts because they aren't accurate enough.
    Friday, June 1, 12

    View Slide

  63. There is one stat that will make our forecast way more accurate
    and that’s knowing how many agents are answering the phones
    and when more come in or when others are leaving.
    Friday, June 1, 12

    View Slide

  64. There is one stat that will make our forecast way more accurate
    and that’s knowing how many agents are answering the phones
    and when more come in or when others are leaving.
    We can get that data, but it’s located on
    another server.
    Friday, June 1, 12

    View Slide

  65. System 1 System 2 System 3
    Friday, June 1, 12

    View Slide

  66. Beyoncé
    I'm a survivor
    Call center manager
    I'm not going give up
    I'm not going stop
    I'm going work harder
    Friday, June 1, 12

    View Slide

  67. They can’t hear
    incoming calls
    Friday, June 1, 12

    View Slide

  68. They can’t hear
    incoming calls
    Put a ring on it
    Friday, June 1, 12

    View Slide

  69. Focus on the Long Term
    3
    Friday, June 1, 12

    View Slide

  70. Friday, June 1, 12

    View Slide

  71. Friday, June 1, 12

    View Slide

  72. Friday, June 1, 12

    View Slide

  73. Friday, June 1, 12

    View Slide

  74. Ambush
    Meetings
    Friday, June 1, 12

    View Slide

  75. Friday, June 1, 12

    View Slide

  76. Friday, June 1, 12

    View Slide

  77. Friday, June 1, 12

    View Slide

  78. Friday, June 1, 12

    View Slide

  79. Adopt Their Culture
    4
    Friday, June 1, 12

    View Slide

  80. Friday, June 1, 12

    View Slide

  81. What if we Left Today?
    5
    Friday, June 1, 12

    View Slide

  82. Friday, June 1, 12

    View Slide

  83. THANKS!
    @bradcolbow
    colbowdesign.com
    designinginteractive.com
    Friday, June 1, 12

    View Slide

  84. Questions
    Friday, June 1, 12

    View Slide