getting the idea out of your head – into a form where you think it’s communicating what you want it to do – and then you put it in front of somebody else.” –Jared Spool, UIE
site? • What kinds of information, features, or functionality need to be part of the site that aren’t there now? • What can change; what should stay the same? • Does this site need to generate revenue? • How would you define success for this project? • What do you think will be the biggest challenges to the project's success