Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Video StoryTelling: Let's Make a Video Today!

Video StoryTelling: Let's Make a Video Today!

Presented at the National Recreation and Park Association Conference in Indy 2018. Learn about 3 key tips to creating a simple video using the tools you already have.

BeckyTalksParks

September 27, 2018
Tweet

Other Decks in How-to & DIY

Transcript

  1. S T O R Y T E L L I

    N G 315: LET’S MAKE A VIDEO TODAY! Becky Dunlap, CPRP BeckyTalksParks.com Project Consultant GreenPlay LLC
  2. After viewing a video, 64% of viewers are more likely

    to make an online purchase. Not convinced? Including video on a landing page can increase conversion by 80%; real estate listings that include a video receive 403% more inquiries than those without. Online video has literally exploded during the last 5 years, with YouTube reporting that mobile video increases by 100% every year. Every minute, 300 hours of video are uploaded to the site. Within another year, video will account for 70% of all Internet traffic, according to recent studies. Smart marketers are jumping all over the opportunity. In fact, 65% of American marketers plan to increase their mobile ad budgets to include video and 96% of B2B organisations are using video in their marketing campaigns, with 73% of them reporting positive results to their ROI. From the user’s standpoint, 90% of people reported that product videos helped them make a decision to purchase. People love to share, and when they see a compelling, content rich video, 92% of them share it with friends. In other words, they do the work for you! The most popular form of online content is comedy. Enjoyment of video adsincreases purchase intent by 97% and brand association by 139%. A majority of executives report they’d rather watch video than read text.
  3. YouTube is the 2nd largest search engine. Mobile video increases

    by 100% every year. Including video on a landing page can increase conversions by 80%. Every Minute, 300 hours of video are uploaded to YouTube. 90% of people reported that product videos helped them make a decision to purchase.
  4. A I R B N B E X P E

    R I E N C E S
  5. C O R P O R A T E R

    E C R E A T I O N
  6. US

  7. O B J E C T I V E S

    assess the tools, equipment, resources, and apps for creating a promotional video work in teams to create a plan and storyboard for your video teams will take footage, edit, and produce a 30 second video
  8. O B J E C T I V E #

    1 a s s e s s t h e t o o l s , e q u i p m e n t , r e s o u r c e s , a n d a p p s f o r c r e a t i n g a p r o m o t i o n a l v i d e o
  9. W H A T W O U L D Y

    O U G O O G L E ?
  10. W H A T I S H O L D

    I N G Y O U & Y O U R A G E N C Y B A C K ?
  11. KNOWN CONSTRAINTS M O N E Y T I M

    E E Q U I P M E N T K N O W L E D G E
  12. I F Y O U A R E W I

    L L I N G , Y O U W I L L M A K E I T W O R K .
  13. D I Y , C O N T R A

    C T O R , O R I N - H O U S E ?
  14. I N H O U S E C O N

    T R A C T O R ? D O I T Y O U R S E L F
  15. • M E D I A A G E N

    C Y • N E W S S T A T I O N • P A R T T I M E S T A F F • C H A M B E R O F C O M M E R C E • C O M M U N I T Y T V S T A T I O N S • L O C A L V I D E O G R A P H E R • I N T E R N S A N D V O L U N T E E R S • F I V E R R • W H O E L S E ?
  16. T O P 3 T I P S F O

    R C R E A T I N G V I D E O S O N A B U D G E T
  17. W A I T . W H A T A

    R E W E F O R G E T T I N G ?
  18. 1 . H O L D Y O U R

    C A M E R A S I D E W A Y S
  19. E X C E P T I O N S

    S T O R A G E C A M E R A Q U A L I T Y A C C E S S I B I L I T Y S T A B I L I T Y – T R I P O D ? S H A R E - A B I L I T Y C O N S I D E R A T I O N S
  20. 2 . U S E S T U D I

    O L I G H T I N G . O R J U S T M A K E S U R E L I G H T I S I N F R O N T O F Y O U , N O T B E H I N D .
  21. C O N S I D E R A T

    I O N S S H O O T I N G O U T S I D E W I N D O W L I G H T S H A D O W S
  22. I D E A L S E T U P

    gastroschisis
  23. 3 . U S E A N E X T

    E R N A L E X M I C R O P H O N E O R F I N D A Q U I E T , N O N E C H O - Y S P A C E
  24. I N S H O T ( A N D

    R O I D A N D I O S )
  25. I M O V I E ( I P H

    O N E A N D M A C )
  26. T H E R E A R E P L

    E N T Y M O R E E X P E N S I V E & C O M P L E X P R O G R A M S …
  27. P E X E L S . C O M

    U N S P L A S H . C O M B U R S T . S H O P I F Y . C O M F R E E P I K . C O M FREE PHOTOS
  28. F A C E B O O K S O

    U N D C O L L E C T I O N
  29. Y O U T U B E A U D

    I O L I B R A R Y
  30. • p a r k t o u r •

    f a c i l i t y t o u r • s t a f f i n t r o d u c t i o n • r a i n o u t v i d e o • g r a n d o p e n i n g • r e v i e w o f … • Q + A • P r o f i l e V i d e o • P a r k B l o g • I n t e r v i e w w i t h P a r k P a t r o n • P e r s o n a l T r a i n i n g • P a r k s a n d R e c B o a r d M e e t i n g s • u s i n g t h e m o b i l e a p p • h o w t o r e g i s t e r f o r … • r e n t i n g a s h e l t e r … • b i r t h d a y p a r t i e s • f i s h i n g t i p s • w o r k i n g w i t h w i l d l i f e • h i s t o r y o f p a r k s a n d r e c • h i s t o r y o f y o u r c i t y • o v e r v i e w o f c a m p • p a r e n t e x p e c t a t i o n s • l i p s y n c c h a l l e n g e • E x p l a i n e r v i d e o s • N R P A c o n f e r e n c e
  31. • c o m m u n i c a

    t i o n • l i f e i n s i d e a n a q u a t i c m a n a g e r ’ s l i f e … • u p d a t e f r o m t h e d i r e c t o r / s u p e r v i s o r • w e e k l y u p d a t e s • s e n d d e p a r t m e n t w i d e u p d a t e s • m e e t i n g s • w e e k l y n e w s l e t t e r • r e c o g n i t i o n • e m p l o y e e s p o t l i g h t • c o m p a n y t r i v i a • c o n f e r e n c e / e v e n t h i g h l i g h t s • g i v e t h a n k s ! • t r a i n i n g • s e a s o n a l o n b o a r d i n g • s o f t w a r e u p d a t e v i d e o • s h a r e c u s t o m e r t e s t i m o n i a l s • s t a f f t r a i n i n g • m e n t o r s h i p i d e a s
  32. O B J E C T I V E #

    2 w o r k i n t e a m s t o c r e a t e a p l a n a n d s t o r y b o a r d f o r y o u r v i d e o
  33. T H O U G H T 1 T H

    O U G H T 2 T H O U G H T 3
  34. I N T H I S V I D E

    O … H E R E I S M Y M A I N P O I N T S U M M A R I Z E & C A L L T O A C T I O N
  35. 1 . G E T I N T E A

    M S 2 . P I C K Y O U R V I D E O P R O M P T 3 . A S S I G N R O L E S 4 . T A K E F O O T A G E . 5 . E D I T A S N E E D E D . 6 . S H A R E A S D E S I R E D J
  36. V I D E O P R O M P

    T ( C H O O S E 1 ) 1 . Y O U J U S T H A D A B L A S T A T N R P A . W H A T W O U L D Y O U T E L L S O M E O N E W H O H A S N E V E R B E E N ? 2 . Y O U R E M P L O Y E E S W A N T T O H E A R Y O U R F A V O R I T E S E S S I O N A N D O N E T H I N G Y O U W I L L B R I N G B A C K T O T H E T E A M . W H A T W A S I T ? 3 . T H E B E S T T H I N G A B O U T I N D Y I S …
  37. B O N U S P O I N T

    S : + 5 I F Y O U H A V E B - R O L L + 1 0 P O I N T S I F Y O U S H A R E I T # R A I S E Y O U R P A R K S O N S O C I A L M E D I A
  38. O B J E C T I V E #

    3 t e a m s w i l l t a k e f o o t a g e , e d i t , a n d p r o d u c e a 3 0 s e c o n d v i d e o
  39. I F Y O U A R E W I

    L L I N G , Y O U W I L L M A K E A C O M M I T M E N T .
  40. C H A L L E N G E #

    R A I S E Y O U R P A R K S C R E A T E 1 V I D E O A W E E K F O R T H E N E X T T H R E E W E E K S .
  41. T H A N K Y O U ! w

    w w . b e c k y t a l k s p a r k s . c o m Project Consultant GreenPlay LLC Becky Dunlap, CPRP BeckyTalksParks.com