a moment? Launching a new business. Releasing a new feature. Getting a rush of mobile orders. Black Friday. Every company has its own moments of truth.
• Quick action is required • No chance to plan • Need to build a mental model and experiment, fast • Quick and broad views to build that model • Rapid feedback to test it • You need to answer questions you didn’t know you would have
• Plenty of time to plan and experiment • You have a model, it needs to be verified • You want to configure and customize to measure and display exactly what you want • Detailed information • Understanding bottlenecks
• Unstructured & Unexpected • Simple ideas often have the biggest impact • May appear during, or after a Crisis or Challenge • Bring new ideas in, look to outside sources • Look at your old information in new ways