Design. Fail. Repeat

As designers, we are faced with failures quite often. But part of building products is the rigorous nature of prototyping, crashing and burning, picking yourself up and going at it again.

These are the slides from a workshop I conducted for HelloMeets on 24-SEP-2017 to help attendees understand the process of product design — the fails around everyday life, understanding why these failures happen, and a few case studies in Freshmenu around design fails.

Transcript

1. DESIGN. FAIL. REPEAT Benjamin George @bengeorge_21
8. WHY?
9. DESIGN BLINDNESS
10. CRITIQUE EARLY & OFTEN
11. BE OPEN TO FAILURE
12. 10 BLIND MEN & AN ELEPHANT
13. SIX STORIES ABOUT DESIGN FAILS
14. FAIL #1
15. 70% BOUNCE RATE
16. 15% BOUNCE RATE & IMPROVED ADD TO CART CLICKS
17. FAIL #2
19. INCREASED CALLS AND CANCELLATIONS
21. FAIL #3
25. FAIL #4
29. FAIL #5
33. DROP OFF DROP OFF DROP OFF
35. n=294 n=959 AVERAGE FOLD
37. FAIL #6
38. USERS COULDN’T SEE COUPON CODE
41. WHY SO MUCH FAIL?
42. AVERAGE USERS OF YOUR PRODUCT YOU YOU AFTER WORKING AT A STARTUP FOR 6 MONTHS EMPATHY
43. FAILING IS PART OF THE
 DESIGN PROCESS
44. PEOPLE ARE A MOVING TARGET
45. MARSHMALLOW CHALLENGE
46. Business School Students Lawyers Kindergarten Architects & Engineers Height (inches) 0 10 20 30 Average
47. SMALL FAILS INSTEAD OF BIG ONES
48. THANKS Benjamin George @bengeorge_21 CREDITS Title: Gaana Srinivas Images: unsplash.com deathtothestockphoto.com