Please Invite Me To Dinner

A Hyper Island Student Project for Knorr

Nobody likes to eat alone, having a dinner is a perfect social activity.
What if you could force a friend to invite you to dinner?

The idea:
Knorr enables you to send an invitation to one of your friends using Facebook.
This invitation will be shown on her/his wall: “Please invite me to dinner”.
The invitation will include a Knorr recipe of your choice and a discount or even
free product to host this dinner.
The Knorr chef responsible for this recipe will get in touch with you and your
friend with advice and tips regarding the cooking.

Project group:
For the project we created our own company "Pong in".
Olivier Gillaizeau
Samuel Nieto
Pauline Säll
Bernhard Kahles

Transcript

2. – Please invite me for dinner A presentation by
3. – The Client
4. – The Knorr team
5. – The Knorr team Samuel Paella
6. – The Knorr team Pauline Gravad lax
7. – The Knorr team Bernhard Schnitzel
8. – The Knorr team Oliver Crepes
9. – The Knorr team Koen Gouda
10. – Presentation 1. The Brief 2. User Research 3. Our Findings 4. The Solution 5. Sum Up
11. – 01 The Brief Overall perspective Challenge Assignment Product focus Target group
12. Overall perspective: The business objective for Knorr Europe is to differentiate our brand from our competitors, especially from our competitor Maggi. – 01 The Brief
13. Challenge: We want people to understand that the brand Knorr stands for good taste, flavour and new creations in food, crafted by dedicated and experienced Knorr Chefs, which leads to superior tasting products. – 01 The Brief
14. – 01 The Brief Assignment: A concept and design for a social functionality that the consumers want to engage with... ...at the same time reach the communication objective that Knorr products are crafted by dedicated and experienced Knorr Chefs.
15. – 01 The Brief Product focus: We wanted to focus on the products that can help us be on the taste subject and can be assimilated as «Mise en place» kind of product. eg. Sauce & Bouillon
16. – 01 The Brief Target group: People who want save time but are not willing to sacrifice taste for efficiency.
17. – 02 User Research Field trip Qualitative interviews Product testing Knorr’s existing digital presence Social media and food
18. – 02 User Research Field trips
19. – 02 User Research Field trips
20. – 02 User Research Qualitative interviews with customers
21. – 02 User Research Qualitative interviews with customers “...Knorr is for people who can’t cook...”
22. – 02 User Research Qualitative interviews with customers “...I always decide directly at the shelf...”
23. – 02 User Research Qualitative interviews with customers “...there are a lot of additional ingredients like Glutamat in the product...”
24. – 02 User Research Qualitative interviews with customers “...Knorr is more of a traditional, conservative, and undynamic brand for old housewifes...”
26. “...If you like eating, then you like cooking. Use your senses...”
27. Product testing – 02 User Research
28. Product testing – 02 User Research
29. – 02 User Research Knorr’s existing digital presence
30. – 02 User Research Knorr’s existing digital presence
31. – 02 User Research Social media and food
35. – 03 Our findings Thoughts Insight Conclusion A post on a facebook feed
36. – 03 Our findings Thoughts Sometimes mums and dads get tired of providing meal to their children... A lot of people need to cook only for them self as we live in single culture...
37. – 03 Our findings Insight It’s not fun to only cook for yourself. Even if you are a mum or dad you want to get invited for dinner sometimes.
38. – 03 Our findings Conclusion Let’s get people together and let them try out the favorite recipes of the Knorr chefs. They will get the Knorr ingredients for free as well as cooking mentorship by the Knorr chefs.
39. – 03 Our findings But first... A post on a Facebook feed...
40. – 03 Our findings
41. Please   invite  me   Please   invite  me   – 04 The Solution User Story
42. Please   invite  me   for  dinner Please   invite  me   for  dinner
67. Please  invite  me      for  dinner Please  invite  me      for  dinner
68. Please  invite  me      for  dinner Please  invite  me      for  dinner Connect to our Knorr hot spot and follow the instructions
69. http://www.knorr.hotspot accept
70. http://www.knorr.hotspot facebook Anna@gmail.com tttttttttttt
71. http://www.knorr.hotspot Choose one from the favorite recipes of our chefs: Luigis Bolognese Share Share Share Igors fried sh Annas salmon
72. http://www.knorr.hotspot Choose one from the favorite recipes of our chefs: Luigis Bolognese Share Thom
73. – 05 Sum Up Our journey The solution What Knorr will get from this solution
74. – 05 Sum Up Our journey
78. – 05 Sum Up The solution Please invite me for dinner A Social application to share the chefs recipes and invite yourself to somebody home for dinner.
79. – 05 Sum Up What Knorr will get from this solution It promotes the Knorr chefs and engages the customers to interact with them It communicates the Knorr products as “tasteful” and “new creations in food” It puts the Knorr product out of the “quick provider context” and make it more fun and social It’s a pretty sneaky idea and thats fun!
80. – Thanks and have a good meal!