no filters, unaltered, pure data • Test Data: the testing ground where you install filters, set goals and add stuff that alters the data. Once you know it’s working, then you add it to the Master Data profile. • Master Data: the working copy of your data, this is the data you use for reporting.
allow you to share data across Google Analytics and AdWords • Google AdSense This will allow you to see how content is performing with Google AdSense • Google Webmaster Tools This will allow you to share Webmaster Tools data with Google Analytics
to track how users are interacting with your site. • You can track just about anything such as videos played, submitted forms, if people scroll through your content, or downloads. _gaq.push([‘_trackEvent’, ‘button’, ‘clicked’]);