SurroundsMe Author Program

Sneak peak at the rough draft of SurroundsMe's Author program for social marketers.

Transcript

1. Author Guidelines How to author on SurroundsMe Sunday, July 14, 13
2. How it works as a Brand Sunday, July 14, 13
3. Step 1. Fill out brand questionnaire What is your business model? We sell services We sell products We sell memberships Where does the transaction occur? At a physical store location At the customers location At our online store X X Brand eCommerce Taxonomy assigned to brand profile based on responses to questionnaire Sunday, July 14, 13
4. Step 2. Access campaign marketplace Step 1. Fill out brand questionnaire Sunday, July 14, 13
5. Step 2. Access campaign marketplace Step 3. Download a campaign Step 1. Fill out brand questionnaire Key Performance Indicators: Event Registration Social Mentions Get the word out about an upcoming event and task advocates to spread the word. Promote an Event DOWNLOAD Sunday, July 14, 13
6. Step 2. Access campaign marketplace Step 3. Download a campaign Step 4. Answer campaign questions What is the date of the event? What is the title of the event? August 7th Small budgets, big results Where is the event located? Some Location What is the website to find details? http://bit.ly/shorturl Is there a hashtag for the event? #SMCHI Step 1. Fill out brand questionnaire Sunday, July 14, 13
7. Step 2. Access campaign marketplace Step 4. Download a campaign Step 4. Answer campaign questions Step 5. Edit or Approve messages for scheduled release Step 1. Fill out brand questionnaire Sunday, July 14, 13
8. Creating Campaigns Campaigns consist of messages and tasks for brands and consumers. Sunday, July 14, 13
9. Crafting Messages Messages are customized & time released through a brands social channels. Sunday, July 14, 13
10. Crafting Messages Social media: Small Budgets, Big Results w @rob @karenweikert @Lkinoshita @libz 8/7 #SMCHI http://ow.ly/mM4TH Start with sample final messages: If you like Social media you wont want to miss the “Small Budgets, Big Results” panel with Rob Bertholf, Karen Weikert, Laura Kinoshita, Liberty on 8/7. More information at http://ow.ly/mM4TH #SMCHI Sunday, July 14, 13
11. Crafting Messages [What is the topic?]: [What is the title?] w [What are the presenters Twitter handles?] [What is the date?] [What is the hashtag?] [What is the link?] Replace all of specifics with questions: Social media: Small Budgets, Big Results w @rob @karenweikert @Lkinoshita @libz 8/7 #SMCHI http://ow.ly/mM4TH Sunday, July 14, 13
12. Crafting Messages Replace all of specifics with questions: If you like [What is the topic?] you wont want to miss the “[What is the title?]” panel with [Who are the presenters?] on [What is the date?]. More information at [What is the link?] [What is the hashtag?] If you like Social media you wont want to miss the “Small Budgets, Big Results” panel with Rob Bertholf, Karen Weikert, Laura Kinoshita, Liberty on 8/7. More information at http://ow.ly/mM4TH #SMCHI Sunday, July 14, 13
13. Crafting Messages [What is the topic? {Social media}] [What is the title? {Small Budgets, Big Results}] [Who are the presenters? {Bob Smith, Jane Doe] [What are the presenters Twitter handles? {@BSmith @JDoe}] [What is the date? {8/7}] [What is the hashtag? {#SMCHI}] [What is the link? {http://yourlink.com}] Now add suggested answers as examples: Sunday, July 14, 13
14. Crafting Messages When the brand downloads the campaign they will be prompted to enter in responses. Sunday, July 14, 13
15. Crafting Tasks Sunday, July 14, 13
16. Tasks for Brands Sunday, July 14, 13
17. Author Program Sunday, July 14, 13
18. Commission • Make money by creating campaigns • Paid monthly Sunday, July 14, 13