Writing App Descriptions - Learning from SEO

How do we write our descriptions to make it easy for people to find us?

Transcript

3. Image Source: http://www.funnysigns.net/files/funny-in-stock-sign-400x259.jpg\ When you submit to the store, you need to write things. Like descriptions. Like an app name. How do you write this and what words do you choose to include? Can we look at the SEO practice of keywords and keyword search to help inform how we should be writing our descriptions etc to elevate our visibility in the store? 3
4. Image Source: http://www.thefunnyblog.org/wp-content/uploads/2011/06/funny- cat-illusion-magic.jpg http://www.ahajokes.com/funny- pictures/assets/uploads/f554725caeacef4f933737653c88f441.jpg Seo – many think its magic. It’s probably more just hard work. 4
5. Image Source: http://kriskodisko.files.wordpress.com/2013/12/fa5.jpg Is it science? 5
6. What is important about getting the right keywords is that the right keywords, means you will find the right user. Getting users is one thing, but acquiring and retaining the RIGHT user is huge. 6
7. Image Source: http://data1.whicdn.com/images/5221873/21_large.jpg So from SEO, we can learn how to pick keywords and also learn what not to do. Like keyword stuffing. You want your names/ descriptions to sound real, authentic and not like you were taking every opp to stuff it full of words. 7
8. Image Source: http://www.itsnotbadatall.com/i/funpic/Not_Interested-2476.jpg Ultimately, compelling content is what wins. Good content is shareable content. 8
9. Take a look at all the browsers – what do they tell you? What does the suggested search tell you people are looking for, even at a local level? 9
10. Image Source: http://fc01.deviantart.net/fs29/f/2008/159/4/0/Marshmallow_Handshake_by_death rose_of_love.jpg http://1.bp.blogspot.com/_QCcMTHCBJ4c/TTccDiFl6wI/AAAAAAAAFAk/DhRBwkVFXG I/s1600/Scientist%2BDog%2BPresentation%2B-%2BWoof%2BBark-Bark.jpg http://kriskodisko.files.wordpress.com/2013/12/fa5.jpg 10
11. Image Source: http://fc01.deviantart.net/fs29/f/2008/159/4/0/Marshmallow_Handshake_by_death rose_of_love.jpg http://1.bp.blogspot.com/_QCcMTHCBJ4c/TTccDiFl6wI/AAAAAAAAFAk/DhRBwkVFXG I/s1600/Scientist%2BDog%2BPresentation%2B-%2BWoof%2BBark-Bark.jpg http://kriskodisko.files.wordpress.com/2013/12/fa5.jpg 11
12. Image Source: http://fc01.deviantart.net/fs29/f/2008/159/4/0/Marshmallow_Handshake_by_death rose_of_love.jpg http://1.bp.blogspot.com/_QCcMTHCBJ4c/TTccDiFl6wI/AAAAAAAAFAk/DhRBwkVFXG I/s1600/Scientist%2BDog%2BPresentation%2B-%2BWoof%2BBark-Bark.jpg http://kriskodisko.files.wordpress.com/2013/12/fa5.jpg 12
13. Take a look at all the browsers – what do they tell you? 13
15. Thank you? 15