Measuring DevRel programs far beyond marketing activities
Outreach and marketing activities (e.g events, documentation, trainings) might be the most visible part of developer relations. At that point, there are indeed good tooling and well defined metrics. However, that’s just the tip of the iceberg, and is time to face that DevRel activities go far beyond this. What about the other DevRel activities, such as community, product and support? Are we measuring DevRel programs in the right way?
During this talk, Ana Jimenez will share a list of useful metrics and KPIs for DevRel programs, showing different ways to measure developer engagement, developer acquisition and developer satisfaction.