Facebook Graph Search 101

Introduction about Facebooks new Graph Search Project. It handles topics like:
What is it?
How does it work?
What´s the difference between Graph Search & Google Search?
What are the Pros and Cons?
Which are the implications for the future?

Transcript

2. User Experience News Feed Timeline Graph Search
5. semantic search comparable with: Wolfram Alpha Siri search filter (multidimensional) comparable with: Solr social dimension comparable with: Yelp Foursquare Xing search engine comparable with: Google
6. profiles pages „websites“ places groups photos + videos events elements
7. likes shares informations** keywords comments* „indicators“ *only IF there was a comment, NOT the content of the comments. **for example: „married to XY“, „working at ABC“, „living in123“
8. local closeness like/fan count classic SEO for Bing likes/shares of friends
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11. „People who live in Hannover, like TYPO3 and go to college “ Place „Hannover“ Profile person X Page „TYPO3“ (hobby, software) Person X marks „Hannover“ as hometown Person X klicks „like“ for „TYPO3“ page Person X marks „student at FH-Hannover“ Page e.g. „FH-Hannover“ Person X makes these information visible in public Requirement
12. opt in opt out people, places, activities, books, movies, etc. websites mandatory login optional login likes + shares links „item“ search keyword search
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16. http://t3n.de/news/graph-search-seo-437388 http://www.spiegel.de/netzwelt/web/facebook-praesentiert-graph-search-a-877757.html http://searchengineland.com/facebook-search-not-google-search-145124 http://www.gruenderszene.de/news/facebook-graph-search http://www.seo-united.de/blog/internet/facebook-suche-social-graph.htm http://t3n.de/news/facebook-graph-search-wissen-437328/ http://actualfacebookgraphsearches.tumblr.com/ http://www.seo-suedwest.de/home/387-facebook-graph-search.html http://www.severint.net/2013/01/16/graph-search-facebooks-genialster-schachzug/ http://readwrite.com/2013/01/15/facebook-graph-search http://readwrite.com/2013/01/15/facebook-graph-search-is-boring-we-need-a-unified-search-ai http://readwrite.com/2013/01/16/facebooks-graph-search-the-ultimate-online-dating-service http://readwrite.com/2013/01/16/microsoft-wins-with-facebooks-graph-search-or-does-it http://readwrite.com/2013/01/24/facebook-graph-search-awkward