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The importance of content strategy

Blanca Tortajada
August 07, 2013
Design
2
330

The importance of content strategy

Internal presentation for the UNEP-WCMC team about the importance of content strategy.

Blanca Tortajada

August 07, 2013
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Transcript

  1. The importance of content strategy Friday, 9 August 13

  2. The creation, publication, and governance of useful, usable content. Kristina

    Halvorson in The Discipline of Content Strategy Friday, 9 August 13

  3. Everything is content. Friday, 9 August 13

  4. Content = Design Friday, 9 August 13

  5. Content = Design Friday, 9 August 13

  6. We need content structure. Friday, 9 August 13

  7. We need content structure. Friday, 9 August 13

  8. Erin Kissane in Elements of Content strategy Basic principles for

    good content strategy Friday, 9 August 13

  9. Good content is appropriate. Friday, 9 August 13

  10. Good content is appropriate. Friday, 9 August 13

  11. Good content is useful. Friday, 9 August 13

  12. Good content is user-centred. Friday, 9 August 13

  13. Good content is user-centred. Friday, 9 August 13

  14. Good content is clear. Friday, 9 August 13

  15. Good content is consistent. Friday, 9 August 13

  16. Good content is consistent. Friday, 9 August 13

  17. Good content is concise. Friday, 9 August 13

  18. Good content is concise. Friday, 9 August 13

  19. Good content is supported. Friday, 9 August 13

  20. Sources The Elements of Content Strategy, Erin Kissane The Discipline

    of Content Strategy, Christina Halvorson Structure First, Content Always, Mark Boulton Friday, 9 August 13