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The importance of content strategy
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Blanca Tortajada
August 07, 2013
Design
2
320
The importance of content strategy
Internal presentation for the UNEP-WCMC team about the importance of content strategy.
Blanca Tortajada
August 07, 2013
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Transcript
The importance of content strategy Friday, 9 August 13
The creation, publication, and governance of useful, usable content. Kristina
Halvorson in The Discipline of Content Strategy Friday, 9 August 13
Everything is content. Friday, 9 August 13
Content = Design Friday, 9 August 13
Content = Design Friday, 9 August 13
We need content structure. Friday, 9 August 13
We need content structure. Friday, 9 August 13
Erin Kissane in Elements of Content strategy Basic principles for
good content strategy Friday, 9 August 13
Good content is appropriate. Friday, 9 August 13
Good content is appropriate. Friday, 9 August 13
Good content is useful. Friday, 9 August 13
Good content is user-centred. Friday, 9 August 13
Good content is user-centred. Friday, 9 August 13
Good content is clear. Friday, 9 August 13
Good content is consistent. Friday, 9 August 13
Good content is consistent. Friday, 9 August 13
Good content is concise. Friday, 9 August 13
Good content is concise. Friday, 9 August 13
Good content is supported. Friday, 9 August 13
Sources The Elements of Content Strategy, Erin Kissane The Discipline
of Content Strategy, Christina Halvorson Structure First, Content Always, Mark Boulton Friday, 9 August 13