Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The importance of content strategy

Avatar for Blanca Tortajada Blanca Tortajada
August 07, 2013
Design
2
330

The importance of content strategy

Internal presentation for the UNEP-WCMC team about the importance of content strategy.

Avatar for Blanca Tortajada

Blanca Tortajada

August 07, 2013
Tweet

Other Decks in Design

See All in Design
【PoCで終わらない】運用フェーズまで見据えたAI駆動UIデザイン/フロントエンド開発実践
Avatar for 北見海貴 kitami
1
350
Designing User Experience through Interaction Design
Avatar for LINEヤフーTech (LY Corporation Tech) lycorptech_jp
PRO
0
380
【最新】マズロー安達の弟子実績（1期-4期の26人分）
Avatar for マズロー安達 maslow_akkun
0
2.2k
The Spectacular Lies of Maps
Avatar for Per Axbom axbom
PRO
1
280
BPStudy#213〜ビジネスアナリシスとDDD（ドメイン駆動設計）パネルディスカッション資料 / BPStudy213-panel
Avatar for haru860 haru860
0
480
【30人中30人が3ヶ月平均180万収入アップ】マズロー安達の弟子、成功事例集
Avatar for マズロー安達 maslow_akkun
0
310
バイアスを凌ぐデザインとコード ―異動直後にどうふるまうか―
Avatar for kkaru kkaru
0
550
freee + Product Design FY25Q4
Avatar for freee freee
4
16k
デザインから開発まで一貫したデザインシステムを構築するベストプラクティス / Best Practices for Building a Consistent Design System from Design to Development
Avatar for LINEヤフーTech (LY Corporation Tech) lycorptech_jp
PRO
0
520
数理的アプローチで挑むスマホUIのデザイン改善：タップ成功率推定ツール「Tappy」の社内活用事例 / Improving Smartphone UI Design with a Mathematical Approach: In-house Use Case of the Tap Success Rate Estimation Tool "Tappy"
Avatar for LINEヤフーTech (LY Corporation Tech) lycorptech_jp
PRO
0
800
新しいデザインの難しさ（公開版） / Difficulties in the New Design (public ver.)
Avatar for usagimaru usagimaru
1
890
Building Experiences: Design Systems, User Experience, and Full Site Editing
Avatar for Michelle Schulp Hunt marktimemedia
0
250

Featured

See All Featured
Code Review Best Practice
Avatar for Trisha Gee trishagee
71
19k
For a Future-Friendly Web
Avatar for Brad Frost brad_frost
180
9.9k
Navigating Team Friction
Avatar for Lara Hogan lara
189
15k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
Avatar for Eileen M. Uchitelle eileencodes
139
34k
Build The Right Thing And Hit Your Dates
Avatar for Maggie C. maggiecrowley
37
2.9k
CoffeeScript is Beautiful & I Never Want to Write Plain JavaScript Again
Avatar for Sam Stephenson sstephenson
162
15k
Designing for Performance
Avatar for Lara Hogan lara
610
69k
Practical Orchestrator
Avatar for Shlomi Noach shlominoach
190
11k
Fantastic passwords and where to find them - at NoRuKo
Avatar for Phil Nash philnash
52
3.4k
Making Projects Easy
Avatar for Brett Harned brettharned
117
6.4k
The Success of Rails: Ensuring Growth for the Next 100 Years
Avatar for Eileen M. Uchitelle eileencodes
46
7.6k
Side Projects
Avatar for Sacha Greif sachag
455
43k

Transcript

  1. The importance of content strategy Friday, 9 August 13

  2. The creation, publication, and governance of useful, usable content. Kristina

    Halvorson in The Discipline of Content Strategy Friday, 9 August 13

  3. Everything is content. Friday, 9 August 13

  4. Content = Design Friday, 9 August 13

  5. Content = Design Friday, 9 August 13

  6. We need content structure. Friday, 9 August 13

  7. We need content structure. Friday, 9 August 13

  8. Erin Kissane in Elements of Content strategy Basic principles for

    good content strategy Friday, 9 August 13

  9. Good content is appropriate. Friday, 9 August 13

  10. Good content is appropriate. Friday, 9 August 13

  11. Good content is useful. Friday, 9 August 13

  12. Good content is user-centred. Friday, 9 August 13

  13. Good content is user-centred. Friday, 9 August 13

  14. Good content is clear. Friday, 9 August 13

  15. Good content is consistent. Friday, 9 August 13

  16. Good content is consistent. Friday, 9 August 13

  17. Good content is concise. Friday, 9 August 13

  18. Good content is concise. Friday, 9 August 13

  19. Good content is supported. Friday, 9 August 13

  20. Sources The Elements of Content Strategy, Erin Kissane The Discipline

    of Content Strategy, Christina Halvorson Structure First, Content Always, Mark Boulton Friday, 9 August 13