Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The importance of content strategy

Avatar for Blanca Tortajada Blanca Tortajada
August 07, 2013
Design
2
330

The importance of content strategy

Internal presentation for the UNEP-WCMC team about the importance of content strategy.

Avatar for Blanca Tortajada

Blanca Tortajada

August 07, 2013
Tweet

Other Decks in Design

See All in Design
Marpで推しCSSスライドを作ろう！ / marp-with-favorite-css
Avatar for ふじえもん fujiemon
0
600
デザイナー向けフライル説明資料
Avatar for Toshiaki Arai toshiblues
0
130
【最新】マズロー安達の弟子実績（1期-4期の26人分）
Avatar for マズロー安達 maslow_akkun
0
2.2k
組織で取り組むアクセシビリティのはじめ方
Avatar for cawpea masakiohsumi
0
180
「キャリア」のプロダクトをつくる私の「キャリア」への向き合い方 / JAM de NIGHT DESIGN SESSION Vol3
Avatar for Visional Engineering ＆ Design visional_engineering_and_design
1
210
The Spectacular Lies of Maps
Avatar for Per Axbom axbom
PRO
1
280
Portfolio 齋藤明敏 Hiroyuki Saito_守秘義務あり
Avatar for HIROYUKI SAITO crearedesign
0
290
Them Middle School Kids Pitch
Avatar for Steven Vargas stevie_vee
0
140
21 Ways to Call American Airlines Customer Care Full Guide USA
Avatar for Sonny americanhub
0
200
ChatGPT、Gemini、Claude は、なぜ似たようなUIを採用しているのか？
Avatar for ふわり fuwarisprit
2
1.2k
デザイナーのAI活用とチームへの浸透戦略
Avatar for Kaori Ueda ukaoli
0
120
プロジェクト内でデザイナーができること 日経電子版アプリ機能開発「For You」#nikkei_tech_talk
Avatar for 日本経済新聞社 エンジニア採用事務局 nikkei_engineer_recruiting
8
4.6k

Featured

See All Featured
Reflections from 52 weeks, 52 projects
Avatar for Jefferson Lam jeffersonlam
352
21k
Gamification - CAS2011
Avatar for David Bonilla davidbonilla
81
5.4k
Building a Modern Day 
E-commerce SEO Strategy
Avatar for Aleyda Solis aleyda
43
7.6k
The Straight Up "How To Draw Better" Workshop
Avatar for Dennis Kardys denniskardys
236
140k
We Have a Design System, Now What?
Avatar for Morgane Peng morganepeng
53
7.8k
The Web Performance Landscape in 2024 [PerfNow 2024]
Avatar for Tammy Everts tammyeverts
9
810
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
Avatar for Addy Osmani addyosmani
7
850
4 Signs Your Business is Dying
Avatar for Josh Pigford shpigford
184
22k
YesSQL, Process and Tooling at Scale
Avatar for Rocio Delgado rocio
173
14k
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
Avatar for Eileen M. Uchitelle eileencodes
26
3k
Code Review Best Practice
Avatar for Trisha Gee trishagee
71
19k
Unsuck your backbone
Avatar for Amy Palamountain ammeep
671
58k

Transcript

  1. The importance of content strategy Friday, 9 August 13

  2. The creation, publication, and governance of useful, usable content. Kristina

    Halvorson in The Discipline of Content Strategy Friday, 9 August 13

  3. Everything is content. Friday, 9 August 13

  4. Content = Design Friday, 9 August 13

  5. Content = Design Friday, 9 August 13

  6. We need content structure. Friday, 9 August 13

  7. We need content structure. Friday, 9 August 13

  8. Erin Kissane in Elements of Content strategy Basic principles for

    good content strategy Friday, 9 August 13

  9. Good content is appropriate. Friday, 9 August 13

  10. Good content is appropriate. Friday, 9 August 13

  11. Good content is useful. Friday, 9 August 13

  12. Good content is user-centred. Friday, 9 August 13

  13. Good content is user-centred. Friday, 9 August 13

  14. Good content is clear. Friday, 9 August 13

  15. Good content is consistent. Friday, 9 August 13

  16. Good content is consistent. Friday, 9 August 13

  17. Good content is concise. Friday, 9 August 13

  18. Good content is concise. Friday, 9 August 13

  19. Good content is supported. Friday, 9 August 13

  20. Sources The Elements of Content Strategy, Erin Kissane The Discipline

    of Content Strategy, Christina Halvorson Structure First, Content Always, Mark Boulton Friday, 9 August 13