Creating high-performance experiences is both art and science - but it's never an accident. In an ever-increasing landscape of choice and expectations for your users, you must learn to leverage tools, process, and those around you to craft optimal outcomes.
Let's start with the basics - and then do some deep dives into techniques deployed against real-life use cases. Measure progress throughout the workflow, and bring your message front and center, faster. Challenge yourself, your coworkers, and your boss to design, develop, and deliver performance.