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UX != UI

A2af5a1858ca2497d6610febedfd3e01?s=47 Brad Nunnally
April 04, 2012

UX != UI

The term ‘User Experience’ has been associated with User Interface for too long. An experience isn’t limited to a navigating or using a particular product. It transcends the computer screen or mobile device, and has lasting impacts on our lives. What do these impacts mean? How can they be managed? These are questions that User Experience Designers try to answer.


Brad Nunnally

April 04, 2012


  1. UX != UI Brad Nunnally User Experience Designer

  2. Goals What’s the UI mean ... What UX isn’t... What

    UX is... Generally how to do it...
  3. Street Cred Computer Science Grad

  4. First UX Job Consultant for 21/2 Years

  5. Why I’m a UXD? I love people I love technology

    I love a challenge
  6. What is the UI all about? No, I won’t be

    showing you any icebergs
  7. Pretty Flat Stuff on the surface of things only mean

    so much.
  8. Temporary Used only when needed, and forgotten just as easily.

  9. Graphical You can only put so much lipstick on a

  10. A Treasure Map Should convey the steps necessary to take

    to accomplish a task
  11. Un-Defining The Damn Thing What User Experience Isn’t...

  12. About Design An experience transcends an interface, service, or product

    (Mac vs PC)
  13. Usability Tests It’s not about what works or not

  14. A Phase Takes more than few best practices to achieve

    a good experience
  15. The Interface Independent of current level of technology

  16. About the User Sums up your brand and message

  17. Done Alone Never drink alone, never design alone

  18. An Experience Impossible to create something as intangible as an

  19. Defining The Damn Thing User Experience Is ...

  20. A Lot of Hats UXD, IA, IxD, VD, BA, UID,

    etc. So many hats, not enough heads
  21. Relationships People aren’t users or customers, but partners in an

    overall relationship
  22. It’s Moral Helping people do their thing painlessly is never

    a bad thing
  23. Human Problems Most of this problems are timeless, others are

    being created everyday
  24. Sucking Less Failure is part of the game, just learn

    from your failures
  25. The Next Level Provides the freedom to innovate without alienating

  26. For an Experience Set the stage and see how the

    play gets acted out
  27. Creating a Good User Experience A General Process

  28. Problem Space All good things start with some good ole

  29. Understanding Define the pieces to the puzzle you are trying

    to solve
  30. Proper Solution Find the needle in the haystack

  31. Validate Determine how much you sucked this time around

  32. Maintenance Got to keep the machine rolling.

  33. Takes Everyone Goes beyond the project team and department.

  34. Wrapping Up Some take aways

  35. Young Profession You’re our older sibling, and it is time

    for us to get along
  36. Growing Up Siblings can only bicker for so long

  37. Human Condition User Experience can’t improve it without your help

  38. Dive Deeper http://bit.ly/17D7mM – Definition of User Experience by Luke

    Wroblewski http://bit.ly/17lFT - 10 Most Common Misconceptions about User Experience Design by Whitney Hess http://bit.ly/WMb2 - A Definition of User Experience by Eric Reiss http://bit.ly/Jk5hE - Pioneering a User Experience Process http://bit.ly/2qhmwj - User Experience Diagrams by Luke Wroblewski http://bit.ly/CMIR3 - The iPhone is not easy to use: a new direction for UX Design by Fred Beecher http://bit.ly/vOwxX - Top 10 UX Myths by Keith Lang
  39. Resources - Pictures http://bit.ly/JuzSO http://bit.ly/YTEb2 http://bit.ly/cqmZ1 http://bit.ly/2aO7N http://bit.ly/PcsSs http://bit.ly/4VgWc http://bit.ly/1gCzzK

    http://bit.ly/Z6eAt http://bit.ly/kYvES http://bit.ly/hYSIu http://bit.ly/hKCnb http://bit.ly/25ZYxz http://bit.ly/mFN6a http://bit.ly/JgWdH http://bit.ly/7br8b http://bit.ly/5tKqI http://bit.ly/JPEbd http://bit.ly/ij73V http://bit.ly/1gxE0C http://bit.ly/12BCoE http://bit.ly/1r83Nt http://bit.ly/e6rkN http://bit.ly/i3NqI http://bit.ly/wOtJD http://bit.ly/CQxTI http://bit.ly/HmoZh http://bit.ly/hcqcP http://bit.ly/vUL5r http://bit.ly/1TErM http://bit.ly/2qgCXf http://bit.ly/1810BT http://bit.ly/3SxZPh
  40. None
  41. Thanks Brad Nunnally bnunnally@gmail.com http://bradsrambling.com/blog Follow me! @bnunnally