Common UX Pitfalls

Having a dedicated User Experience Designer on projects is still a rare thing for many teams. In many cases, the creative churns out a design, an analyst specs it out, and a developer is then tasked to build it. During this session, I’ll go over many common pitfalls that can negatively impact a users experience, and offer arguments that the audience can then use to challenge the creative or analyst to rethink the design.

Transcript

1. Brad Nunnally - @bnunnally #UXPitFalls Common UX Pitfalls
2. Brad Nunnally - @bnunnally #UXPitFalls What Kind of Pitfalls?
3. Brad Nunnally - @bnunnally #UXPitFalls Make You Wanna...
4. Brad Nunnally - @bnunnally #UXPitFalls
5. Brad Nunnally - @bnunnally #UXPitFalls Where’s the trendy Designer?
6. Brad Nunnally - @bnunnally #UXPitFalls Where’s the Easy Button?
7. Brad Nunnally - @bnunnally #UXPitFalls Simple Task Right?
8. Brad Nunnally - @bnunnally #UXPitFalls Simple Task Right? Step 1: Go To Travel Website Type Location - Airport Code? Type Destination - Airport Code? Pick Dates - Departure & Return Pick Flight Time Ranges Pick Number of Passengers Pick Seat Type - What’s the difference? Nonstop? Maybe Find Hotels Also?
9. Brad Nunnally - @bnunnally #UXPitFalls YOU CAN PREVENT FOREST FIRES UX PITFALLS
10. Brad Nunnally - @bnunnally #UXPitFalls Caught Early = More $$$
11. Brad Nunnally - @bnunnally #UXPitFalls Develop a UX Filter
12. Brad Nunnally - @bnunnally #UXPitFalls Call Bullshit!
13. Brad Nunnally - @bnunnally #UXPitFalls Two Main Categories
14. Brad Nunnally - @bnunnally #UXPitFalls Low-Hanging Fruit
15. Brad Nunnally - @bnunnally #UXPitFalls Bad Search
16. Brad Nunnally - @bnunnally #UXPitFalls
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33. Brad Nunnally - @bnunnally #UXPitFalls Improving Search Don’t get cute with the search box Build trust Into the results Apply meaningful filters Index content based on user’s frame of reference Help the user out
34. Brad Nunnally - @bnunnally #UXPitFalls Bad Navigation
35. Brad Nunnally - @bnunnally #UXPitFalls
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45. Brad Nunnally - @bnunnally #UXPitFalls Improving Navigation Understands user’s preferred organization scheme Use natural language Descriptive labeling Add appropriate iconography Perform a Card Sort Activity
46. Brad Nunnally - @bnunnally #UXPitFalls Readability
47. Brad Nunnally - @bnunnally #UXPitFalls
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57. Brad Nunnally - @bnunnally #UXPitFalls Making It Readable Hire a Copywriter/Tech Writer Use appropriate contrast Minimum Font size of 11px Use appropriate line length Usability test your content
58. Brad Nunnally - @bnunnally #UXPitFalls Violate Gestalt
59. Brad Nunnally - @bnunnally #UXPitFalls
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68. Brad Nunnally - @bnunnally #UXPitFalls Getting Gestalt Right Follow the basic principles Improve Alignment Use a baseline grid system Trust in the eye Use Visual Design Guidelines
69. Brad Nunnally - @bnunnally #UXPitFalls Conceptual Design Problems
70. Brad Nunnally - @bnunnally #UXPitFalls Bad Interaction Design Frameworks
71. Brad Nunnally - @bnunnally #UXPitFalls
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77. Brad Nunnally - @bnunnally #UXPitFalls
78. Brad Nunnally - @bnunnally #UXPitFalls Prevention
79. Brad Nunnally - @bnunnally #UXPitFalls Prevention Getting Frameworks Right User Research Competitive Analysis Contextual Inquiry Heuristic Evaluation Prototype Design and Testing Use Framework and Pattern Libraries
80. Brad Nunnally - @bnunnally #UXPitFalls Poor Information Design
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85. Brad Nunnally - @bnunnally #UXPitFalls Prevention
86. Brad Nunnally - @bnunnally #UXPitFalls Prevention Meaningful Information Delivered User Research Content Audit Web Analytics A/B Testing Maintain a Content Inventory Generate a Content Strategy Develop a Content Layer
87. Brad Nunnally - @bnunnally #UXPitFalls Accessibility
88. Brad Nunnally - @bnunnally #UXPitFalls
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92. Brad Nunnally - @bnunnally #UXPitFalls Prevention
93. Brad Nunnally - @bnunnally #UXPitFalls Prevention Making Accessible To All User Research Usability Test with the disabled Perform a Accessibility Audit Conform to Section 508 Compliance Follow WCAG Standards
94. Brad Nunnally - @bnunnally #UXPitFalls Avoiding The Pits
95. Brad Nunnally - @bnunnally #UXPitFalls Involve Users! Duh!
96. Brad Nunnally - @bnunnally #UXPitFalls
97. Brad Nunnally - @bnunnally #UXPitFalls Role Play
98. Brad Nunnally - @bnunnally #UXPitFalls Collaborate
99. Brad Nunnally - @bnunnally #UXPitFalls Use Patterns
100. Brad Nunnally - @bnunnally #UXPitFalls Warning on Patterns
101. Brad Nunnally - @bnunnally #UXPitFalls Understand UX
102. Brad Nunnally - @bnunnally #UXPitFalls
103. Brad Nunnally - @bnunnally #UXPitFalls Reading List
104. Brad Nunnally - @bnunnally #UXPitFalls Reading List Some Midnight Reading Don’t Make Me Think - Steve Krug Sketching User Experiences - Bill Buxton Simple and Usable - Giles Colborne Forms That Work - Caroline Jerrett & Gerry Gaffney Web Form Design - Luke Wroblwski Inmates Are Running The Asylum - Alan Cooper Project Guide To UX Design - Russ Unger & Carolyn Chandler
106. Brad Nunnally Sr User Experience Designer Email - brad.nunnally@perficient.com Twitter - @bnunnally Blog - http://www.bradsramblings.com SpeakerRate - http://spkr8.com/t/8110 SlideShare - http://slidesha.re/qxRZY8