Common UX Pitfalls

Common UX Pitfalls

Having a dedicated User Experience Designer on projects is still a rare thing for many teams. In many cases, the creative churns out a design, an analyst specs it out, and a developer is then tasked to build it. During this session, I’ll go over many common pitfalls that can negatively impact a users experience, and offer arguments that the audience can then use to challenge the creative or analyst to rethink the design.

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Brad Nunnally

April 04, 2012
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Transcript

  1. Brad Nunnally - @bnunnally #UXPitFalls Common UX Pitfalls

  2. Brad Nunnally - @bnunnally #UXPitFalls What Kind of Pitfalls?

  3. Brad Nunnally - @bnunnally #UXPitFalls Make You Wanna...

  4. Brad Nunnally - @bnunnally #UXPitFalls

  5. Brad Nunnally - @bnunnally #UXPitFalls Where’s the trendy Designer?

  6. Brad Nunnally - @bnunnally #UXPitFalls Where’s the Easy Button?

  7. Brad Nunnally - @bnunnally #UXPitFalls Simple Task Right?

  8. Brad Nunnally - @bnunnally #UXPitFalls Simple Task Right? Step 1:

    Go To Travel Website Type Location - Airport Code? Type Destination - Airport Code? Pick Dates - Departure & Return Pick Flight Time Ranges Pick Number of Passengers Pick Seat Type - What’s the difference? Nonstop? Maybe Find Hotels Also?
  9. Brad Nunnally - @bnunnally #UXPitFalls YOU CAN PREVENT FOREST FIRES

    UX PITFALLS
  10. Brad Nunnally - @bnunnally #UXPitFalls Caught Early = More $$$

  11. Brad Nunnally - @bnunnally #UXPitFalls Develop a UX Filter

  12. Brad Nunnally - @bnunnally #UXPitFalls Call Bullshit!

  13. Brad Nunnally - @bnunnally #UXPitFalls Two Main Categories

  14. Brad Nunnally - @bnunnally #UXPitFalls Low-Hanging Fruit

  15. Brad Nunnally - @bnunnally #UXPitFalls Bad Search

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  33. Brad Nunnally - @bnunnally #UXPitFalls Improving Search Don’t get cute

    with the search box Build trust Into the results Apply meaningful filters Index content based on user’s frame of reference Help the user out
  34. Brad Nunnally - @bnunnally #UXPitFalls Bad Navigation

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  45. Brad Nunnally - @bnunnally #UXPitFalls Improving Navigation Understands user’s preferred

    organization scheme Use natural language Descriptive labeling Add appropriate iconography Perform a Card Sort Activity
  46. Brad Nunnally - @bnunnally #UXPitFalls Readability

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  57. Brad Nunnally - @bnunnally #UXPitFalls Making It Readable Hire a

    Copywriter/Tech Writer Use appropriate contrast Minimum Font size of 11px Use appropriate line length Usability test your content
  58. Brad Nunnally - @bnunnally #UXPitFalls Violate Gestalt

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  68. Brad Nunnally - @bnunnally #UXPitFalls Getting Gestalt Right Follow the

    basic principles Improve Alignment Use a baseline grid system Trust in the eye Use Visual Design Guidelines
  69. Brad Nunnally - @bnunnally #UXPitFalls Conceptual Design Problems

  70. Brad Nunnally - @bnunnally #UXPitFalls Bad Interaction Design Frameworks

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  78. Brad Nunnally - @bnunnally #UXPitFalls Prevention

  79. Brad Nunnally - @bnunnally #UXPitFalls Prevention Getting Frameworks Right User

    Research Competitive Analysis Contextual Inquiry Heuristic Evaluation Prototype Design and Testing Use Framework and Pattern Libraries
  80. Brad Nunnally - @bnunnally #UXPitFalls Poor Information Design

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  85. Brad Nunnally - @bnunnally #UXPitFalls Prevention

  86. Brad Nunnally - @bnunnally #UXPitFalls Prevention Meaningful Information Delivered User

    Research Content Audit Web Analytics A/B Testing Maintain a Content Inventory Generate a Content Strategy Develop a Content Layer
  87. Brad Nunnally - @bnunnally #UXPitFalls Accessibility

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  92. Brad Nunnally - @bnunnally #UXPitFalls Prevention

  93. Brad Nunnally - @bnunnally #UXPitFalls Prevention Making Accessible To All

    User Research Usability Test with the disabled Perform a Accessibility Audit Conform to Section 508 Compliance Follow WCAG Standards
  94. Brad Nunnally - @bnunnally #UXPitFalls Avoiding The Pits

  95. Brad Nunnally - @bnunnally #UXPitFalls Involve Users! Duh!

  96. Brad Nunnally - @bnunnally #UXPitFalls

  97. Brad Nunnally - @bnunnally #UXPitFalls Role Play

  98. Brad Nunnally - @bnunnally #UXPitFalls Collaborate

  99. Brad Nunnally - @bnunnally #UXPitFalls Use Patterns

  100. Brad Nunnally - @bnunnally #UXPitFalls Warning on Patterns

  101. Brad Nunnally - @bnunnally #UXPitFalls Understand UX

  102. Brad Nunnally - @bnunnally #UXPitFalls

  103. Brad Nunnally - @bnunnally #UXPitFalls Reading List

  104. Brad Nunnally - @bnunnally #UXPitFalls Reading List Some Midnight Reading

    Don’t Make Me Think - Steve Krug Sketching User Experiences - Bill Buxton Simple and Usable - Giles Colborne Forms That Work - Caroline Jerrett & Gerry Gaffney Web Form Design - Luke Wroblwski Inmates Are Running The Asylum - Alan Cooper Project Guide To UX Design - Russ Unger & Carolyn Chandler
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  106. Brad Nunnally Sr User Experience Designer Email - brad.nunnally@perficient.com Twitter

    - @bnunnally Blog - http://www.bradsramblings.com SpeakerRate - http://spkr8.com/t/8110 SlideShare - http://slidesha.re/qxRZY8