Hearing The Users Voice In All That Data

A2af5a1858ca2497d6610febedfd3e01?s=47 Brad Nunnally
August 03, 2012

Hearing The Users Voice In All That Data

Almost every site today tracks user behavior to some degree, but this data is rarely analyzed, used, or applied. Thanks to tools like Google Analytics, Adobe Omniture, and Mixpanel, we are able to capture detailed information about on-site user behavior as user uses a website or web application. While many companies are using these tools to track user behavior, they barely use it, if at all, to drive future business and technology strategies. These massive logs of data is a treasure trove of insight and understanding that drive what projects should get the focus, and what features should be developed.


Brad Nunnally

August 03, 2012