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Hearing The Users Voice In All That Data

A2af5a1858ca2497d6610febedfd3e01?s=47 Brad Nunnally
August 03, 2012

Hearing The Users Voice In All That Data

Almost every site today tracks user behavior to some degree, but this data is rarely analyzed, used, or applied. Thanks to tools like Google Analytics, Adobe Omniture, and Mixpanel, we are able to capture detailed information about on-site user behavior as user uses a website or web application. While many companies are using these tools to track user behavior, they barely use it, if at all, to drive future business and technology strategies. These massive logs of data is a treasure trove of insight and understanding that drive what projects should get the focus, and what features should be developed.

A2af5a1858ca2497d6610febedfd3e01?s=128

Brad Nunnally

August 03, 2012
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  1. HEARING THE USER’S VOICE IN ALL THAT DATA Brad Nunnally

    Lead UX Designer Friday, August 3, 12
  2. HEARING THE USER’S VOICE IN ALL THAT DATA Brad Nunnally

    Lead UX Designer Friday, August 3, 12
  3. HEARING THE USER’S VOICE IN ALL THAT DATA Brad Nunnally

    Lead UX Designer Friday, August 3, 12
  4. Users are talking Friday, August 3, 12

  5. The business of human behavior Friday, August 3, 12

  6. Friday, August 3, 12

  7. We have the tools Friday, August 3, 12

  8. Friday, August 3, 12

  9. Friday, August 3, 12

  10. Web Trends Friday, August 3, 12

  11. Friday, August 3, 12

  12. Reading digital footprints Friday, August 3, 12

  13. Code Based Friday, August 3, 12

  14. <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl."

    : "http:// www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/ javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> try{ var pageTracker = _gat._getTracker("UA-xxxxxx-x"); pageTracker._trackPageview(); } catch(err) {} </script> Friday, August 3, 12
  15. Server Side Friday, August 3, 12

  16. Friday, August 3, 12

  17. What do you track? Friday, August 3, 12

  18. Hits & Length Friday, August 3, 12

  19. Unique vs Repeat Friday, August 3, 12

  20. Your visitors Friday, August 3, 12

  21. Friday, August 3, 12

  22. Friday, August 3, 12

  23. Friday, August 3, 12

  24. Friday, August 3, 12

  25. Search Engines & Keywords Friday, August 3, 12

  26. Are people finding you? Friday, August 3, 12

  27. Bounce Rate Friday, August 3, 12

  28. It Depends... Blog vs eComm Friday, August 3, 12

  29. Referrals Friday, August 3, 12

  30. Who are your friends? Friday, August 3, 12

  31. Using the data Friday, August 3, 12

  32. Goals Friday, August 3, 12

  33. Friday, August 3, 12

  34. Funneling Friday, August 3, 12

  35. Where do you lose people? Friday, August 3, 12

  36. Conversion Friday, August 3, 12

  37. Profit! Friday, August 3, 12

  38. A/B Testing Friday, August 3, 12

  39. Kittens vs Dogs Friday, August 3, 12

  40. So What? ๏ Analytics are the constant voice of your

    users ๏ Analytics direct the focus and scope of your projects ๏ Analytics prove your investment was worth it Friday, August 3, 12
  41. Pick the right tool(s) Friday, August 3, 12

  42. Define your scope Friday, August 3, 12

  43. Pick your metrics Friday, August 3, 12

  44. Inform projects Friday, August 3, 12

  45. Time to pivot? Friday, August 3, 12

  46. Refine your scope Friday, August 3, 12

  47. Plug leaking holes Friday, August 3, 12

  48. Listen to the user ๏ Find the tools that fit

    your organization and team ๏ Keep your digital ears open to what users are saying ๏ Direct additional research to learn more about your users Friday, August 3, 12
  49. Platinum  Sponsors Silver  Sponsors Gold  Sponsors Friday, August 3, 12

  50. Thank You! Brad Nunnally Lead User Experience Designer Perficient Experience

    Design Email - brad.nunnally@perficient.com Twitter - @bnunnally SpeakerRate - Friday, August 3, 12