The evolution of the Google Business Profile and it's future role in the AI Overview

In this presentation, Brad Wetherall, former Director of Operations for the Google Business Profile (f.k.a Google My Business) will talk about his firsthand experience leading the Google Business Profile team, highlighting the products evolution and future trajectory.

Brad will discuss the Google Business Profile's role in influencing the AI Overview and how this will shape the future of local search.

He will offer insights into how businesses can leverage these advancements to enhance their online visibility.

Transcript

1. The evolution of the Google Business Profile and its future role in the AI Overview Brad Wetherall Former Director of Google Business Profile Founder & CEO, BitWize Consulting Inc. US Ambassador, GMBapi speakerdeck.com/bradwetherall in/BradWetherall @BradWetherall
3. 2014 2005 2011 2009 2021 The Business Profile Identity Crisis 3
4. 2014 2005 2011 2009 2021 The Business Profile Identity Crisis 4
5. 2014 2005 2011 2009 2021 The Business Profile Identity Crisis 5
6. 2014 2005 2011 2009 2021 The Business Profile Identity Crisis 6
7. 2014 2005 2011 2009 2021 The Business Profile Identity Crisis 7
8. 2014 2005 2011 2009 2021 The Business Profile Identity Crisis 8
9. The “New Merchant Experience”
10. Farewell Postcards, hello Video Verification
11. tips to help you with Video Verification 5
12. Show the Location 1 - Confirms the location in the real world Existence
13. Show a business sign 2 - Confirms the business name / brand Existence
14. Show access 3 - Access to the building - Access to a company car Affiliation
15. Show a document 4 - Connects the business to the address / person Affiliation
16. DON'T show SPII 5 - Sensitive documents - Non-employees faces
17. Bulk verification is possible!! BitWizeConsulting.com Also…
18. Search Generative Experience and the “AI Overview” AI Overviews are a Google Search feature that use artificial Intelligence (AI) to summarize search results with key information and links to related resources
19. Google Search heavily leverages information from a business’s Google Business Profile REVIEWS: providing insights into customer experiences and potentially influencing the overall perception of the business LOCAL RELEVANCE: The AI Overview will prioritize information from the Google Business Profile to display the most relevant details based on the user’s proximity
20. Google Search heavily leverages information from a business’s Google Business Profile REVIEWS: providing insights into customer experiences and potentially influencing the overall perception of the business LOCAL RELEVANCE: The AI Overview will prioritize information from the Google Business Profile to display the most relevant details based on the user’s proximity Google Search heavily leverages information from a business’s Google Business Profile
21. Google Search heavily leverages information from a business’s Google Business Profile REVIEWS: providing insights into customer experiences and potentially influencing the overall perception of the business LOCAL RELEVANCE: The AI Overview will prioritize information from the Google Business Profile to display the most relevant details based on the user’s proximity Google Search heavily leverages information from a business’s Google Business Profile REVIEWS: providing insights into customer experiences and potentially influencing the overall perception of the business
23. karaoke karaoke
25. best tequila gimlet Delicious food & drinks
26. by the numbers… +90% Google’s global search market share1 * Google is 95% of US search on mobile devices 95% of consumers check reviews before making a buying decision2 46% of Global Search queries have local intent2 10% increase in review replies, leads to 3% increase in impressions & actions3 1. Search Engine Comparison 2024 2. From Reviews to Revenue 3. GMBapi.com correlation analysis Local searches: These are searches for businesses or services in a local area or service area.
27. Introducing GMBapi.com START YOUR FREE TRIAL Fully automated instant audit (10mins) No credit card required!!
28. Manage your reputation
29. Standard monthly pricing Service hours priced separately.
30. See what our clients say about us… “In no time, GMBapi increased the online visibility of my business by 35%. The implementation was effortless!” - Alex Zorner, CEO Vlieg “Professional, easy to understand and useful for organization with many locations” - Mohammed, Brand Manager Childcare Organization “We’ve been really impressed with GMBapi. They’re not just Google experts; they’re also at the top of their game with customer service, which isn’t something you find everywhere. The tool’s been fantastic for managing our listings in bulk, and the continual enhancements of the platform have been great.” - Ryan Porter, CEO Gasworks Media
31. Thank you Questions? You can find me at the GMBapi.com booth linkedin.com/in/bradwetherall bitwizeconsulting.com GMBapi.com brad@bitwizeconsulting.com 31