Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Unf*ck Your Meta Tracking - The Expert Meta Sig...
Search
Brett Fish
December 16, 2024
Marketing & SEO
0
13
Unf*ck Your Meta Tracking - The Expert Meta Signals Audit
Brett Fish
December 16, 2024
Tweet
Share
Other Decks in Marketing & SEO
See All in Marketing & SEO
WordPress と SendGrid でユーザーコミュニケーション〜Webメディア受託制作の現場から
fumikito
0
430
Taking Your PPC Campaign Management Skills From Average to Awesome
marketingsoph
1
130
The End of SEO As We Know It
ipullrank
3
2k
Content Marketing Strategies for B2B SaaS Success
carib
1
190
Community Partnerships Campaign Overview
bernabiko
0
120
Smarter Search Strategies: Diversifying Ad Platforms in the Age of AI
yourppcdoc
1
150
会社説明資料|株式会社トライバルメディアハウス
tribal
0
2.9k
How AI ‘’reads’’ content for real (for newbies and not so newbies)
gfiorelli1
0
280
The Practical Guide to Content that Dominates AI Search
samanyougarg
0
170
Adapting to the new era of search everywhere optimization - brightonSEO San Diego
nikkilamseo
1
250
BrightonSEO 2025 - Lies, Damned Lies & SEO Reports
slickettsdigital
0
160
BrightonSEO April 2025: XML Sitemaps + Hreflang For E-Commerce
nmsamuel
1
210
Featured
See All Featured
Learning to Love Humans: Emotional Interface Design
aarron
274
40k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
marcduiker
32
2.2k
jQuery: Nuts, Bolts and Bling
dougneiner
64
7.9k
BBQ
matthewcrist
89
9.8k
Unsuck your backbone
ammeep
671
58k
Let's Do A Bunch of Simple Stuff to Make Websites Faster
chriscoyier
507
140k
Distributed Sagas: A Protocol for Coordinating Microservices
caitiem20
333
22k
The Cost Of JavaScript in 2023
addyosmani
53
9k
Statistics for Hackers
jakevdp
799
220k
XXLCSS - How to scale CSS and keep your sanity
sugarenia
248
1.3M
[RailsConf 2023] Rails as a piece of cake
palkan
57
5.9k
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
36
2.5k
Transcript
Unf*ck Your Meta Tracking - The Expert Meta Signals Audit
Brett Fish TagHero Speakerdeck.com/brett_fish @brettfish @brett_fish
Meta Ads: Why do we do it?
None
Meta Ads: We’re here to get RESULTS
Creative Copy Landing Pages Offers CRO
Creative Copy Landing Pages Offers CRO SIGNALS
Getting the best results is dependent on sending Meta the
best data
None
➔ Founded a Paid Social agency (Skysill) in 2017 ➔
Founded TagHero in 2021 ➔ Live in Portland, Oregon with my wife and two sons Hi, I’m Brett
TAGHERO We help brands and agencies maximize their ad tracking
to improve performance.
TAGHERO
WHAT YOU’LL LEARN TODAY I’ll walk through a turbo-charged version
of the expert Meta Pixel Audit we provide clients.
WHAT YOU’LL LEARN TODAY ➔ Spot potential issues ➔ Maximize
your setup ➔ Ensure Meta is receiving the best data possible
THE EXPERT META SIGNALS AUDIT Meta Business Manager Events Manager
Data Sources Choose Your Pixel/Dataset
SETTINGS
None
None
THE META SIGNALS AUDIT - SETTINGS ➔ First-party cookies -
ON ➔ Automatic Advanced Matching - ON ◆ turn on as many match keys as possible ◆ email, phone, external_id are most critical
None
None
➔ Event Setup Tool - launch and check! ➔ Track
events without code - OFF THE META SIGNALS AUDIT - SETTINGS
None
➔ Block any domains you don’t own/control that are sending
Pixel data ➔ Or add only your known domains to an “Allow” list THE META SIGNALS AUDIT - SETTINGS
EVENTS OVERVIEW
None
➔ Order of events - should mirror your funnel ➔
Integration Method - should be “Multiple” (Browser + Server) ➔ EMQ scores - upper funnel events should be in the 4-6 range, lower funnel events in the 8-9 range THE META SIGNALS AUDIT - EVENTS OVERVIEW
INDIVIDUAL EVENT DATA
None
None
None
➔ Server event line (teal/aqua) should be tightly correlated to
Pixel line (dark blue) ➔ Server event counts should be greater than or equal to the browser event counts THE META SIGNALS AUDIT - EVENT DATA
None
None
➔ High-level look at status (check sidebar items for diagnostics)
➔ Event Quality - Purchase events should have most parameters present THE META SIGNALS AUDIT - EVENT DATA
None
None
➔ On upper funnel events, you won’t have many of
the PII parameters. ➔ Look for obvious misses - i.e. “email” on purchases ➔ FBC - why a low % is OK THE META SIGNALS AUDIT - EVENT DATA
None
➔ Event Deduplication - make sure meeting best practices ➔
Data Freshness - “Real-time” is ideal, “Hourly” is OK THE META SIGNALS AUDIT - EVENT DATA
None
➔ Sampled Activities - WAS my favorite screen ➔ Look
at recent events for ◆ signs of duplicate events ◆ item parameters THE META SIGNALS AUDIT - EVENT DATA
None
➔ Meta’s Event Setup Tool ➔ Pixel hard-coded into website
or theme ➔ Google Tag Manager (GTM) 🔥 THE “USUAL SUSPECTS” FOR ISSUES 🔥
Thank you! @brettfish @brett_fish
[email protected]