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AdBlockerDevSummit

bruce lawson
September 27, 2019

 AdBlockerDevSummit

In which I waffle on in Amsterdam at Ad Blocker Dev Summit

bruce lawson

September 27, 2019
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  1. @brucel
    §

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  2. @brucel

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  3. @brucel

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  4. @brucel

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  5. @brucel

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  6. @brucel

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  9. @brucel

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  11. @brucel

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  12. Since then… Subscriptions Have Taken Over
    Via TechSpot

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  13. @brucel

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  14. @brucel

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  15. 10010110
    USER WEBSITE
    $$$
    Today, Monetization is Out-of-band
    Workarounds like ads, site-by-site subscriptions, and paywalls disrupt the user
    experience and create lock-in.

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  16. $$$
    10010110
    USER WEBSITE
    With Web Monetization, Your Browser Pays
    Built-in monetization provides a frictionless user experience across the Web.

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  17. Web Monetization .. huh?
    Web Monetization is a standard for websites to request micropayments from users
    - Websites provide a URL for their receiving account
    - A Web Monetization Agent decides the rate to pay the website
    - The User Agent uses Payment Handler to send payments

    content='https://ilp.gatehub.net/435259649'>

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  19. @brucel

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  20. Accepting Payments
    - URL is provided by wallet (Payment Pointer)
    - URL is used to generate unique Interledger address per “session”
    Listen for DOM events indicating a payment has been made

    Use the session id to correlate payments on the backend
    document.monetization.addEventListener('monetizationprogress', e => {

    console.log(e.detail.amount)

    })

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  21. Sending Payments
    Users install a Payment Handler capable of paying via Interledger
    - Interledger + No User Interaction = Web Monetization payment method
    Users install a Web Monetization Agent
    - Specifics of User Agent integration are still TBD
    - Core requirement is user privacy
    Users authorize the agent to make payments (subject to limits) on their behalf
    - E.g. Token for user’s wallet

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  22. @brucel

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  23. @brucel

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  24. @brucel

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  25. @brucel

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  26. @brucel

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  27. @brucel

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  28. @brucel

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  29. Interledger Community Group @ W3C
    Open Protocol

    for Payments
    London 2016 Berlin 2017
    Singapore 2017
    San Francisco
    2019

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  30. 10 billion
    micropayments to creators.
    Since launching our beta, Coil has made more than

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  31. @brucel

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  32. Interledger is a Different Class of Payment
    Credit Cards
    100s
    per user & year
    Interledger
    1,000,000s
    per user & year

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  33. @brucel
    webmonetization.org

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  34. @brucel
    W3C TPAC, Japan

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  35. Long Road Ahead
    Next steps are to:
    " Track Web Monetization
    adoption
    " Get feedback on the draft
    spec

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  36. @brucel
    Industry needs it!
    "Inevitably, 2020 will be another year of change for
    digital publishers. However, just like in years past,
    publishers will continue to thrive if they
    embrace these industry changes and develop
    new, differentiated sources of revenue.”

    4 Reasons Why News Media Will Thrive In The Wake Of Privacy Regulation
    (AdExchanger.com, Sept 2019)

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  37. @brucel

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  38. Ad revenues vary a lot by category
    https://hackernoon.com/state-of-podcasts-2018-takeaways-from-podcast-movement-on-monetization-diversity-and-discovery-eea7ccd0eed2

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  39. Learn more at grantfortheweb.org

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  40. THANKS ’N’ KISSES!
    brucelawson.co.uk
    @brucel
    [email protected]
    * Other Bruce Lawsons are available.
    ** known to cause nausea in some jurisdictions.

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