Speaker Deck

Split Testing For Product Discovery

by Bryan Woods

Published April 20, 2013 in Technology

Given at Railsconf 2013 in Portland, Oregon.

In this talk, we'll explore split testing as a way to not only increase revenue and conversion through simple, surface-level changes, but also to dig deeper in order to help guide a product's roadmap by discovering which features customers really want and how much they're willing to pay.

Other Presentations by this Speaker