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Split Testing For Product Discovery

Split Testing For Product Discovery

Given at Railsconf 2013 in Portland, Oregon.

In this talk, we'll explore split testing as a way to not only increase revenue and conversion through simple, surface-level changes, but also to dig deeper in order to help guide a product's roadmap by discovering which features customers really want and how much they're willing to pay.

Bryan Woods

April 20, 2013
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  1. Uploading a photo and posting a date leads to more

    messages which leads to MORE subscriptions
  2. Uploading a photo and posting a date leads to more

    messages which leads to MORE subscriptions
  3. “Mixcloud claims to have increased their conversion rate to signup

    by 200 - 300% [using Facebook Connect]”... “Although most sites won’t see the same level of improvement I’ve chatted with several other developers...that have quoted a 20%-50% increase in signups.” http://www.forbes.com/sites/quora/2012/03/28/what-are-some-top-strategies-for-conversion-optimization