Split Testing For Product Discovery

Split Testing For Product Discovery

Given at Railsconf 2013 in Portland, Oregon.

In this talk, we'll explore split testing as a way to not only increase revenue and conversion through simple, surface-level changes, but also to dig deeper in order to help guide a product's roadmap by discovering which features customers really want and how much they're willing to pay.

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Bryan Woods

April 20, 2013
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