Responsabilidad y sostenibilidad empresarial para el desarrollo (7)

Transcript

1. Responsabilidad Social y Sostenibilidad Empresarial para el Desarrollo 7 1. Organisatorische Informationen Responsabilidad social y sostenibilidad empresarial orientada al desarrollo: potencialidades y críticas
2. Responsabilidad social y sostenibilidad empresarial orientada al desarrollo: potencialidades y críticas • Historia del concepto de desarrollo sostenible. • Definición de desarrollo sostenible. • Potencialidades de la responsabilidad y sostenibilidad empresarial orientada al desarrollo. • Críticas a la responsabilidad y sostenibilidad empresarial orientada al desarrollo.
3. 7. Responsabilidad social y sostenibilidad empresarial orientada al desarrollo: potencialidades y críticas 1. Organisatorische Informationen Historia del concepto de desarrollo sostenible
4. 130 Sustainable development
6. 132 “Human beings, in their quest for economic development and enjoyment of the riches of nature, must come to terms with the reality of resource limitation and the carrying capacity of ecosystems, and mist take account of the needs of future generations.” World Conservation Strategy: Living Resource Conservation for Sustainable Development, 1980 Sustainable development
7. 133 “Sustainable Development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs” Brundtland 1987: 41 Sustainable development
8. 134 Brief history of sustainable development 1962: Rachel Carson’s book “Silent Spring” becomes the catalyst for modern environmentalism 1972: Stockholm UN Conference on Human Development, first bringing together heads of state on a massive scale to address the question of environment and development 1987: Brundtland Commission: “Our Common Future” Earth Summit - Rio Declaration - Agenda 21 - CSD - CBD - UNFCCC 1997: Kyoto Protocol 2000: Millennium Development Goals 2002: Johannesburg Conference on Sustainable Development Johannesburg Plan of Implementation - 2009: COP 15 Copenhagen - 2010: COP 16 Cancun - 2011: COP 17 Durban - 2012: COP 18 Doha - 2013: COP 19 Warsaw - 2014: COP 20 Lima 2015: COP 21 Paris Launch of the Sustainable Development Goals
9. 7. Responsabilidad social y sostenibilidad empresarial orientada al desarrollo: potencialidades y críticas 1. Organisatorische Informationen Definición de desarrollo sostenible
10. 136 Different approaches to sustainable development Systems approach Economic Social Environmental Normative approach Wealth creation Social inclusion Good governance Environ- mental
11. 137 A systemic approach towards sustainable development embraces complexity and ensures that every component of the system is capable of flourishing without hindering the capacity of the other component to do so, whether in the present or in the future. Systems approach Economic Social Environmental
12. 138 Sustainable development is also a normative or ethical view of the world, a way to define the objectives of a well functioning society, one that delivers wellbeing for its citizens today and for future generations. (Sachs, 2016: 11) Normative approach Wealth creation Social inclusion Good governance Environ- mental
13. 7. Responsabilidad social y sostenibilidad empresarial orientada al desarrollo: potencialidades y críticas 1. Organisatorische Informationen Potencialidades de la responsabilidad y sostenibilidad empresarial orientada al desarrollo
14. 140 Development-oriented Corporate Social and Sustaibable Responsibility ?
15. 141 Qué puede hacer una Empresa ? ?
16. http://data.worldbank.org/indicator/NY.GDP.MKTP.CD?order=wbapi_data_value_2010+wbapi_data_value+wbapi _data_value-last&sort=desc http://money.cnn.com/magazines/fortune/global500/2010/full_list/ 2010 GDP in $ of top 80 economies (worldbank data) vs. FORTUNE Global 500 in million $ (Fortune data)
17. Revenue in USD $485.7 billion $446.8 billion $431.3 billion $428.6 billion $382.6 billion $358.7 billion $339.4 billion $268.6 billion $247.7 billion $221.0 billion 2014 GDP in $ of top 60 economies (worldbank data) vs. FORTUNE Global 500 in million $ (Fortune data) http://data.worldbank.org/indicator/NY.GDP.MKTP.CD/countries/ http://fortune.com/global500/ 26 27 30 31 40 50 10 20 60 … …
18. http://www.faz.net/aktuell/wirtschaft/wirtschaft-in-zahlen/grafik-des-tages-englisch-erobert-den-osten-14046022/begehrtes-iphone-14039399.html#fotobox_1_4046022_0 144 Si el iPhone fuera un país... ...estaría economicamente entre Kuwait y Angola Ingreso por ventas del iPhone (2015)
19. 145 What could a corporation do? • People and cultures • Natural resources • Biodiversity • Environment and ecosystems • … • Quality of life • Justice and social equality • Equal opportunity • Institutions • Fair income • Dialogue and communication • … What needs to be sustained? What needs to be developed?
20. 146 Sustainable development goals
21. 7. Responsabilidad social y sostenibilidad empresarial orientada al desarrollo: potencialidades y críticas 1. Organisatorische Informationen Críticas a la responsabilidad y sostenibilidad empresarial orientada al desarrollo
22. • Country- and context-specific issues. • Failure to involve the beneficiaries of CSR. • Lack of human resources. • Social attitudes of staff and focus on technical and managerial solutions. • Failure to integrate CSR innitiatives into a larger development plan. Critics to the development-oriented corporate social and sustainable responsibility
23. • Lack of empirical evidence. • Analytical limitations of CSR. • Unresolved (corporate and societal) governance questions. • Business case vs. development case. Critics to the development-oriented corporate social and sustainable responsibility