A live webinar by Christian Goodrich, Head of Search at SOZO, and Samanyou Garg, founder and CEO of Writesonic.
Your next customer might not start with Google. They might ask ChatGPT, Gemini or Perplexity for the best product, service, agency or platform in your category, which changes the question brands should be asking, from "are we ranking?" to "is AI recommending us, or our competitors?"
This is the deck from our session, presented live on 8th July 2026 to more than 650 registrants. Writesonic brings the AI search visibility data, and I show what happens when you act on that data with real brands, connecting AI visibility to search strategy, brand authority, content, technical foundations and revenue.
What it covers:
→ The new rules of AI visibility, and why ranking first no longer guarantees the sale
→ Why some brands get recommended while others are absent from AI-generated answers
→ Where AI gets what it says about your brand, including the role of third-party sources
→ How to find your biggest AI search gaps, and what to fix first
→ How AI search connects to revenue, including emerging measurement signals from GA4, referral traffic and custom reporting
→ Real, anonymised examples from SOZO client work, including an independent brand outperforming a household name in AI answers
It's built for founders, marketers, e-commerce teams, SEO practitioners and agencies who can see AI search changing how customers choose but aren't sure what to prioritise first.
The thread running through the deck is that you earn AI visibility through strong foundations, useful content, credible third-party signals and real brand authority, rather than hacks or shortcuts.
🔗 SOZO, where I'm Head of Search:
https://sozodesign.co.uk/
🔗 Connect with me on LinkedIn:
https://www.linkedin.com/in/cargoodrich/
🔗 My personal website and industry thoughts, Goodrich.Digital:
https://goodrich.digital/
🔗 My write-up of the webinar and its ten takeaways:
https://goodrich.digital/insights/you-can-rank-first-still-lose-the-sale/
🔗 The AI search case study I worked on with Writesonic:
https://goodrich.digital/insights/ai-search-visibility-shopify-migration/
🔗 My guides to AI search optimisation:
https://goodrich.digital/insights/ai-search/
🔗 Subscribe to Return on Search, my newsletter:
https://goodrich.digital/newsletter/