AI Search Is Driving Revenue: What Winning Brands Do Differently | Christian Goodrich (SOZO), Samanyou Garg (Writesonic)

Your next customer might not start with Google. They might ask ChatGPT, Gemini or Perplexity for the best product, service, agency or platform in your category.

That changes the question for brands. It is no longer just “are we ranking?” It is “is AI recommending us, or our competitors?”

This is the deck from my session AI Search Is Driving Revenue: What Winning Brands Do Differently, presented live with Samanyou Garg, founder and CEO of Writesonic, on 8th July 2026.

Writesonic brings the AI search visibility data. I show what happens when you act on that data with real brands, connecting AI visibility to search strategy, brand authority, content, technical foundations and revenue.

What it covers:
→ The new rules of AI visibility, and why ranking first no longer guarantees the sale
→ Why some brands get recommended while others are absent from AI-generated answers
→ Where AI gets what it says about your brand, including the role of third-party sources
→ How to find your biggest AI search gaps, and what to fix first
→ How AI search connects to revenue, including emerging measurement signals from GA4, referral traffic and custom reporting
→ Real, anonymised examples from SOZO client work, including an independent brand outperforming a household name in AI answers

It is built for founders, marketers, ecommerce teams, SEO practitioners and agencies who know AI search matters but are not sure what to prioritise first.

The thread running through the deck is simple: you earn AI visibility through strong foundations, useful content, credible third-party signals and genuine brand authority. Not hacks. Not shortcuts.

I'm Christian Goodrich, Head of SEO & AI Search at SOZO. For 18+ years, I have helped ambitious brands turn search into measurable growth across visibility, content, paid media, conversion and AI search.

More from me
Insights blog: goodrich.digital
Newsletter: Subscribe to Return on Search
LinkedIn: linkedin.com/in/cargoodrich