do this- you need to take into consideration your audience and their culture, origin, language, but while at it, it would be better to tailor your design to suit a global perspective not forgetting accessibility as well.
Change the color of visited links ▪ Avoid walls of text-- group them to make it easier to digest visually. Stick to a grid layout ▪ Put more weight on important elements like call-to-actions buttons. ▪ Make your website responsive.