Concrete indentity

E0ee803f10db4d5fb85f8288a421850b?s=47 Cristiano Betta
October 24, 2013
Technology
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17

Concrete indentity

Really getting to know your users.

A talk I gave at FOWA 2013

E0ee803f10db4d5fb85f8288a421850b?s=128

Cristiano Betta

October 24, 2013
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Transcript

  1. Concrete Identity Really getting to know your users Cristiano Betta,

    Developer Evangelist

  2. Developer Evangelist

  3. Why am I here?

  4. None

  5. Do we always want to use the same identity?

  6. Should we always want to use the same identity?

  7. Identity Providers

  8. Out of 657 surveyed users 66% think that social sign-in

    is a desirable alternative. Source: bit.ly/bluestats

  9. Google Facebook Twitter

  10. None
  11. None

  12. Social vs Concrete

  13. None
  14. None
  15. None
  16. None

  17. • Name, email, location

  18. • Name, email, location • Friends, address

  19. • Name, email, location • Friends, address • Verified address,

    payment address, account type

  20. • Name, email, location • Friends, address • Verified address,

    payment address, account type • Seamless checkout

  21. Demo

  22. The nature of an identity matters

  23. Well used authorization can improve the user experience

  24. The user experience should be enhanced not impaired by user

  25. None

  26. Questions cbetta@paypal.com slideshare.net/paypal