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Concrete indentity
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Cristiano Betta
October 24, 2013
Technology
0
51
Concrete indentity
Really getting to know your users.
A talk I gave at FOWA 2013
Cristiano Betta
October 24, 2013
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Transcript
Concrete Identity Really getting to know your users Cristiano Betta,
Developer Evangelist
Developer Evangelist
Why am I here?
None
Do we always want to use the same identity?
Should we always want to use the same identity?
Identity Providers
Out of 657 surveyed users 66% think that social sign-in
is a desirable alternative. Source: bit.ly/bluestats
Google Facebook Twitter
None
None
Social vs Concrete
None
None
None
None
• Name, email, location
• Name, email, location • Friends, address
• Name, email, location • Friends, address • Verified address,
payment address, account type
• Name, email, location • Friends, address • Verified address,
payment address, account type • Seamless checkout
Demo
The nature of an identity matters
Well used authorization can improve the user experience
The user experience should be enhanced not impaired by user
None
Questions cbetta@paypal.com slideshare.net/paypal