females aged between 16-‐28. This is due to the fact that I used female models and only one male model. However males are not excluded and are sBll available to read my magazine. From the website dancingastronaunt.com I have found that majority of the populaBon who listens to electronic dance music (EDM) are males. 55% are men, while 45% are women, which show how males dominate the electronic dance music. Furthermore, from the website mobbo.com I have found that 72.7% of males read the electronic dance music Mixmag Magazine, whereas 27.3% of females read the magazine, which suggested how the magazine is possibly aimed at males. This is further evident in the way males are more than oQen seen on the front covers of electronic dance music. I decided to use a female model for both my front cover and double page spread to emphasis that females do listen to electronic dance music, to encourage the female audience to view my magazine, as well as to conBnue to listen to the genre. This shows how my audience would more than likely be females than males, as the magazine is seen as more female-‐orientated.
16 to 28, meaning my audience would most likely be young adults, early teens at the age of 16 to young adults, aged around 28. The website dancingastronaunt.com provides me further informaBon with the ages. I found that high school and college students listen to electronic dance music at 18% and 28%, whereas young adults in university are only 5%. This suggested that only youths associated themselves with this music genre, which means my magazine is solemnly aimed for teens and young adults, rather than the older generaBon, such as ages between 20-‐50 years old. I have used teenage, young adult models in my front cover, contents page and double page spread shows how how this magazine is aimed for teens and adults.
are white listen to electronic dance music, which means my magazine should be directed to people who are of white ethnicity. The rest take up 13% who are black, 7% and only 7% Asian. As I have used models that are not in fact white, I have tried to encourage cultural diversity. The models I have used are either Asian or MauriBan, which suggests a more cultural magazine, allowing everyone to relate to my magazine. In electronic dance magazines, the model is usually someone of a white ethnic, by subverBng this; I have tried to encourage the audience of other races to view my magazine. I wanted my magazine to be different from typical electronic dance magazines; I wanted to encourage cultural diversity and empowerment of women in this genre. Before making my products, I conducted a survey. From my survey I had found out that the majority of votes wanted a female model on the front cover, perhaps due to the fact that females were the majority who answered my survey. However this does say that people would more likely be interested in a female model on the front cover, rather than males, which further suggest that my magazine is aimed for females, than males.
and enjoys listening to electronic dance music. He is a university student so he rarely goes to fesBvals ever year, as Bckets may be not within his price range, however when he does have the money and the Bme, he aYends major fesBvals held in the UK such as Electric Daisy Carnival and Creamfields to see his favourite arBsts live. When he doesn’t have enough money to go to these fesBvals, he goes to his local club to dance and to listen to new DJs. Besides electronic dance music, James’ listens to rock music. He reads NME magazine as this magazine contains arBsts from indie and rock, however he would like to read an electronic dance magazine which features fesBval and gig headlines, as well as arBcles about his favourite arBsts. Consumer profile The typical consumer of this type of magazine would be both males and females aged between 16-‐24.
and likes to listen to a variety of music such as indie, folk and electronic dance music. She earns money from her parents by doing daily chores and with this money she goes to concerts which are more closer to home, as she cannot afford to travel to another country for an electronic dance fesBval. For example, she goes to concerts, which include electronic dance arBsts such as David GueYa, Tiesto and Avicii in Belfast. She plans to aYend more concerts with arBst in other genres later in the year. Amelia is interested in fashion, music, beauty and science, so she buys magazine corresponding to these areas. She would like a magazine for electronic dance music, which shows gossip about EDM arBsts and also shows reviews for new music, as she enjoys listening to new arBsts and buying their albums.
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