are white listen to electronic dance music, which means my magazine should be directed to people who are of white ethnicity. The rest take up 13% who are black, 7% and only 7% Asian. As I have used models that are not in fact white, I have tried to encourage cultural diversity. The models I have used are either Asian or MauriBan, which suggests a more cultural magazine, allowing everyone to relate to my magazine. In electronic dance magazines, the model is usually someone of a white ethnic, by subverBng this; I have tried to encourage the audience of other races to view my magazine. I wanted my magazine to be different from typical electronic dance magazines; I wanted to encourage cultural diversity and empowerment of women in this genre. Before making my products, I conducted a survey. From my survey I had found out that the majority of votes wanted a female model on the front cover, perhaps due to the fact that females were the majority who answered my survey. However this does say that people would more likely be interested in a female model on the front cover, rather than males, which further suggest that my magazine is aimed for females, than males.