Store) Monthly Active Users (MAUs) Daily Active Users (DAUs) DAU:MAU ratio Market share Lifetime Value (LTV) Average revenue (ARPDAU) Cost per interaction User retention/churn Page views Unique visitors Session time Brand recognition Press & social mentions Tean morale Design team retention Time to market Patent applications Projects in pipeline Conversion Break-even rate Share of sales from new products
Engagement – level of user involvement Adoption – new users of feature Retention – rate at which users return Task success – how well users can achieve goals