UX & Life Lessons Learned While Creating an App

Designing any iPhone app can be a challenge for a User Experience Designer. Having designed mobile UX & UI for several clients, Chad Q. Martin knew it couldn't be all that hard to make a productivity app that was designed to organize projects in a way that made sense to his brain.

Armed with that naive optimism, Chad and his business co-founder set out to create a personal project management app called Completion (http://CompletionApp.com). Come hear about what he learned about iPhone app development, marketing and himself in the seven month process of building the app.

Chad Q. Martin is the co-founder of Pivotal Action, Inc.– an app and web design studio in San Diego, where he is currently contracting as a mobile UX designer at HP. Chad gave up his lifetime pursuit of the rock and roll lifestyle for the glamor of app design and hasn't looked back since. He's also a committee member of UX Speakeasy and is currently planning Sketchcamp San Diego to inspire and inform other UX designers on how to better incorporate drawing into their UX workflow.

Transcript

1. While Creating an App Life UX& Lessons Learned
3. The Backstory
6. Reality Check • One year (part) time investment • No clear end in sight • It was time to re-evaluate
7. The Pivot
9. Epiphany
12. Create a Prototype
13. Prototyping • Casts a clear vision for you, your team, users • (in)validates your concept quickly + cheaply • Takes time up-front, saves time later
14. Interactive Prototype
15. DESIGN, DEVELOP, REFINE (in that order)
16. The part that most designers & developers forget...
17. Marketing & Promotion
18. http://unbounce.com/noob-guide-to-online-marketing-infographic/
19. Grow your influence for the future now
20. Marketing Resources • Pitch Perfect by Eric Sadun & Steve Sande • Platform by Michael Hyatt • SmartPassiveIncome.com by Pat Flynn
21. Launch
23. Lessons Learned
24. Research your market.
25. If you can’t prototype it, your app is too complex.
26. Develop quickly.
27. Don’t make marketing an afterthought
28. Be Visible
29. User expectations (& competition) can make or break your app.
30. Great teams have a dreamer and a realist. (These can be the same person)
31. Make something awesome.
33. Thanks @chadQmartin ChadQMartin.com CompletionApp.com