BrightonSEO 2023 - Focus on SEO won't make you an EEAT

Transcript

1. Why focussing on SEO will not help you to become an E-E-A-T Chantal Smink chantalsmink.nl chantalsmink.nl/brighton @chantal_smink
2. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO sorry, can’t show this image
3. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO "The SEO who doesn't do SEO anymore"
4. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO We all know what Google thinks and does right?
5. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO
6. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO What we SEO's do Helpful content around keywords Maybe buy some better links? sorry, can’t show this image Showing authors & creating author bio's
7. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO sorry, can’t show this image
8. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO WHAT MAKES A HAPPY MARRIAGE?
9. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO WHAT GOOGLE WANTS WHAT WE THINK IS FINE sorry, can’t show this image
10. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO But long time Google rewarded wannabe's
11. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO E-E-A-T is not just about showing authors E-E-A-T is not just about author bio's E-E-A-T is not just about using creditable copywriters E-E-A-T is not just about showing your address E-E-A-T is not just about the 'about us' page
12. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO THEY ARE ICING ON THE CAKE BUT THEY DO NOT MAKE YOU AN E-E-A-T
13. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO Credits: Getty Images - FOX
14. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO Google just wants to know who the true authorities are Content: are you adding value to the web with what you are saying Reputation: do people think you are the go to person in an area
15. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO Linkbuilding helps me to become an EEAT
16. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO The links that you can buy, are (in 90% of the cases) not the links that will make you an E-E-A-T
17. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO
18. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO
19. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO True E-E-A-T's are the Gordon Ramsay of their industry
20. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO Not by doing this for SEO
21. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO • Image of SEO • Expectations • Money • It's just too big A PERFECT WEBSITE sorry, can’t show this image
22. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO
23. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO
24. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO
25. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO How I did it (just one example)
26. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO
27. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO
28. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO
29. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO I didn't do things for SEO, but the result is visible in SEO. I created helpful content and got other experts talking about me
30. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO Proof (YMYL) 40% YTY Beating Governmental Health Webiste
31. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO Your task: How can I brand my company (with content) in a way that will make other experts talk about me online?
32. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO When done right: Helpful content Happy visitor Brand preference Increase branded & direct traffic True Genuine E-E-A-T Useful content for all channels
33. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO Keep in mind:
34. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO For you to think about: what kind of content do you want to produce? sorry, can’t show this image
35. @chantal_smink chantal-smink @chantalsminknl NOT YOUR TYPICAL SEO Chantal Smink Organic Marketing Strategist chantalsmink.nl