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Sulu.ai Update
Thomas Schedler
November 26, 2025
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18 slides
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The Journey – Development kicked off in 2024 – Private
Beta ran from Q1 through Q3 2025 – AI moves incredibly fast — we had to move with it – Stayed positive about the possibilities – Stayed critical about what actually works 2 From Idea to Product -
What is Sulu.ai – CMS Integration: AI features embedded directly
in the Sulu editor – Agency Platform: Centralised management for all your client projects – Content optimisation, translation, SEO — powered by AI – No separate tools, no context switching – One unified experience for editors and agencies alike 3 Two Products in One -
AI Your Way – You choose your AI provider —
we don’t impose one – Switch between models with a single click – No vendor lock-in, no forced dependencies – Your data stays yours — we never store it – Sulu.ai is your gateway into the AI world – We take care of maintenance, updates, and ongoing R&D 4 Provider-Agnostic Architecture -
Supported Providers – OpenAI for broad capabilities – Anthropic for
nuanced, thoughtful outputs – Mistral for European data sovereignty – DeepL for professional-grade translations – Gemini for advanced conversational AI – More providers on the roadmap 5 All Leading Models Included -
Private Beta Numbers – 23 beta test organisations pushed Sulu.ai
to its limits – 44.548 requests processed in real workflows – 69.483.133 tokens of content analysed and transformed – ∞ insights gained from every interaction 6 Real Usage, Real Learning -
– Added easy customisation of predefined prompts to reflect client
brand voices – Improved the built-in prompt library for precise, on-brand outputs – Added placeholders for simpler prompt customisation without technical expertise 7 Expert Management Improvements During Beta -
Improvements During Beta 8 – Added project metadata to capture
brand voice, target groups, services, and more – This metadata enhances the built-in prompt library automatically – Built a setup wizard to simplify project initialisation Project Settings -
Improvements During Beta 9 – Added glossary support for consistent
terminology across languages – Brand names, product terms, and technical vocabulary stay accurate – No more manual corrections after AI translation Translations -
Publicly Available – Available to everyone who wants it –
Still learning, still improving every week – No big launch party — that's intentional – Quality and relationships over hype 11 Quietly Open for Business -
Personal Onboarding – We walk through setup with you personally
– We learn what your team actually needs – We improve based on what we see in real use – You're not a ticket number — you're a partner 12 Every Customer Matters -
What's Next – Bulk translations for multilingual rollouts – Mass
metadata generation that actually scales – Process hundreds of content items in the background – We handle queuing operations for you – No complex setup on your end 13 Batch Processing -
What's Next – Faster workflows based on real user feedback
— coming soon – Streamlined interfaces that get out of your way – Every piece of feedback will shape these changes – We ship, we learn, we iterate — repeat 14 UX Improvements -
What's Next – Auto-tagging and topic clustering – AI-driven SEO
audits and recommendations – Advanced image editing like upscaling or background removal – Schema metadata generation for rich search results – Content analysis across your site – … 15 Ideas We're Exploring -
Already Working Prototype – Retrieval-Augmented Generation — your content as
the brain – Visitors ask questions, get accurate answers – No hallucinations — responses grounded in your actual content – Proof already available 16 RAG-Based Intelligence