The Comic Relief Exploralaboratorium

Overview of the Sidekick School project, the Comic Relief Exploralaboratorium

Transcript

1. In collaboration with
2. How can Comic Relief make money all year round, using digital?
3. I have an idea!
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7. OK. Lots of ideas. But which ideas should we make? We need a process to try lots of ideas, quickly.
9. ✴ A digital lab for Comic Relief ✴ Setup to explore new ways of working and raising money / increasing income ✴ Focus on moving from idea to ‘thing’ ✴ Rapid ‘hacking’ to make usable things in just a few days ✴ Will do at least six hacks in six weeks
10. How it works
11. 1. Gather Ideas Staff submit ideas through the labs website. We filter the ideas based on: ✴ Brand fit ✴ Commercial potential ✴ Technical feasibility ✴ Strength of product owner
12. 2. Make Hacks The Labs team works with the product owner to make the smallest usable prototype possible as quickly as possible 1. Gather Ideas Staff submit ideas through the labs website. We filter the ideas based on: ✴ Brand fit ✴ Commercial potential ✴ Technical feasibility ✴ Strength of product owner
13. 2. Make Hacks The Labs team works with the product owner to make the smallest usable prototype possible as quickly as possible 1. Gather Ideas Staff submit ideas through the labs website. We filter the ideas based on: ✴ Brand fit ✴ Commercial potential ✴ Technical feasibility ✴ Strength of product owner 3. Learn quickly The product owner takes the hack and uses it to get feedback on the idea from real users.
14. 2. Make Hacks The Labs team works with the product owner to make the smallest usable prototype possible as quickly as possible 1. Gather Ideas Staff submit ideas through the labs website. We filter the ideas based on: ✴ Brand fit ✴ Commercial potential ✴ Technical feasibility ✴ Strength of product owner 4. Launch Products If the hack validates the hypothesis, we help the product owner write a full business case and proceed to full product development and launch. 3. Learn quickly The product owner takes the hack and uses it to get feedback on the idea from real users.
15. Examples of hacks we could make
16. The Dramatizer! Stakeholder: Broadcast Problem: “I need to get viewers involved before the main event as they are more likely to watch.” Solution: Create a tool to encourage user generated content submissions
17. The Dramatizer The Dramatizer upload upload Publish! + sound More dramatic videos! + effect Make your own dramatic video to raise money for Comic Relief - the most popular three videos will be shown on BBC1 on Red Nose Day! Lazer cat attack! Donate! Donate! Did this make you laugh?! Views: 2467 Donations: £34 Views: 2467 Donations: £34 Total raised: £234,765 Lazers Cats Explosion Bugle Vomit Clapping Red Nose Day 2013 Small Hack Big idea! Users record videos and upload to our site Add sounds and effects and publish to unique donation page Turn into a competition to have your video shown on the night of comic relief
18. SMS-ify Stakeholder: International Grants Problem: “I want to make it easier for everyone to apply for grants” Solution: Use SMS to allow people without internet to apply
19. Apply for a comic relief grant. Text APPLY Question 1. Tell us about your project in 50 words. Thanks. We’ll con- tact you within 4 weeks. SMS-ify anything 10 applications - free 10-1000 applications - 2p per application 1000+ application - 1p per application Examples Go Turn any web form into an SMS flow to allow people without internet access to use your services Apply for a personal loan BUTTON: Start Apply for a personal loan Text APPLY to start Name FORM: Text First, what is your name? Web form SMS copy URL of form you want to SMS-ify SMS-ify anything Apply for a personal loan. Text APPLY to start. Small Hack Big idea! Take the current grant application process and make it accessible via SMS Develop the technology and UX design further to enable anyone to turn a web form into an SMS flow - and then charge per completed form
20. I’m in Stakeholder: Fundraising Problem: “I need to make giving more fun for the social generation” Solution: Create group giving tools that reward giving together
21. I’m going to cast my own head in jelly, but I’ll only d it if at least two other pe do it with me. Are you in? I’m in! - Group fundraising Invite More Im in! What will you do if your mates do too? Facebook Facebook I’m in! - Group fundraising We’re all going to make casts of our heads, then make them into jelly, and then eat our own heads! Donate! Email: From Nick How many mates do you need? 3 Search Start your own syndicate We’re in! Join a giving syndicate and give your gifts more impact Supporting UK kids Friends of the Arts Join Join Monthly donation: £10 Total donated: £45,000 Monthly donation: £10 Total donated: £45,000 Small Hack Big idea! Simple facebook app to enable users to invite their friends to join them in doing something to raise money Build on the learning around social giving to enable anyone to form a giving club - and thus give individual givers the leverage that larger donors have to influence how their money is spent
22. Keep me running Stakeholder: Corporate partnerships Problem: “I want to find ways to keep donors engaged throughout the year” Solution: A sports relief focused tool that encourages year round fitness
23. Pence per mile Total miles run: 237 Total raised so far: £45.60 9 Miles 12 Miles 10 Limit? £100 Keep me running! My runs Donate! + a run August 21 August 19 Keep me running! Add a Run + + + Alex Yasser Joanne Pietr Jonny 385 miles / 120 days 382 miles / 120 days 312 miles / 119 days 86 mils / 20 days 287 miles / 97 days £2,568 £2,432 £2,319 £1,967 £1,853 Keep us running! Leaderboard Get the app donate donate donate donate donate Keep me running! Start GPS Small Hack Big idea! Web site and mobile site that allows you to record your runs and get people to sponsor you for every mile run in a year Turn into a social application and fully featured mobile app - connect into teams, perhaps via the corporate partners
24. ✴ Get involved by suggesting ideas and coming to talk to us! ✴ www.exploralaboratorium.com ✴ labs@comicrelief.com ✴ Come and see us, we’re at the top of the stairs until the end of November.