Sidekick School Proposal 1 - Fix My House

A proposal document created for a Sidekick School client. This proposal was not taken forward. The clients name has been removed from the presentation. For more info on Sidekick School visit www.sidekickschool.org

Transcript

1. + = + =
2. + = 1. Background 2. Problem 3. Solution 4. Process 5. Outcomes 6. Next Steps 7. Appendix CONTENTS
3. + = BACKGROUND
4. + = • Grant from Nominet + Funding from Sidekick + funding from participating organisations to help charities make money out of the internet Objectives: • Help charities make money • Help charities use the internet to deliver services / products • Help charities and the sector learn about more multi- disciplinary, fast paced innovation techniques SIDEKICK SCHOOL
5. + = A social community building app (?) A repairs reporting app INITIAL IDEAS
6. + = NEW IDEA A social community building app (?) A repairs reporting app A app that helps the community fix things for each other
7. + = ...FOR HOUSING
8. + = User adds a task that needs doing and says how much they will pay Task rabbits bid to do the task and say how much they will charge User selects task rabbit and task is completed User pays task rabbit when the job is done 1 2 3 4 Founded 2009. $27M venture funding.
9. + =
10. + = THE IDEA User adds a task that needs doing and says how much they will pay Registered residents bid to do the task and say how much they will charge User selects residents to complete job and it is done User pays when the job is done and rates quality of work done etc. 1 2 3 4
11. + = BEHIND THE SCENES Fix my house recruits residents with skills and vets them Fix my house promotes the service, via social landlords, to residents Fix my house provides insurance and dispute management Fix my house processes payments and requests follow up feedback etc 1 2 3 4 Its great! get it! Rate your fix! Join us Email address Location FAQ Complaints? First thing to do is to ...
12. + = KINDS OF THINGS TO FIX 1. Putting up a shelf 2. Fixing a leaky tap 3. Changing a lock 4. Putting up curtains 5. Small amounts of painting 6. Putting up hooks 7. Installing a ceiling light 8. Assembling IKEA / flat pack 9. Basic gardening 10. Window cleaning 11. Hanging a mirror 12. Plastering over a crack 13. Putting up a blind 14. Moving heavy furniture around 15. Making a wifi router work 16. Cleaning out tall cupboards 17. Taking stuff to the tip 18. Putting in a cat flap 19. Clearing up leaves 20. etc etc etc!
13. + = • It will increase social capital • It will reduce the number of unfixed things and therefore the chance of people living in bad quality housing • It will generate new income for some residents • It will lead to a new business that can take the model and scale it across all kinds of housing WHY ITS A GOOD IDEA
14. + = Today’s little idea Tomorrow’s big idea A small product idea with features that customers want A view of a huge new market
15. + = A small job fixing service for Peabody residents “The values of social housing in every home” A service platform to allow a wider range of people to provide repairs services A business platform to build combination software / financial products on to allow anyone to report a repair and get it fixed at a good price Today’s little idea Tomorrow’s big idea
16. + = SALES PROJECTIONS Average transaction fee = 15% (£3) Peabody estates G15 London UK social housing UK total households Total homes 21,000 500,000 5,000,000 21,000,000 ~10% Penetration 2,100 50,000 500,000 2,100,000 Total spent P/A £84,000 £2,000,000 £20,000,000 £84,000,000 Transaction fees P/A £12,600 £300,000 £3,000,000 £12,600,000 Average task value = £20 Average tasks per year = 2
17. + = PROCESS
18. + = BALANCED TEAM Product Mgr. Commercial Mgr. Community liason UX / Project Mgt Strategy / Commercial Mobile dev Web dev Design / Product
19. + = Sprint 1 2 3 4 5 6 Vision 6 X 2 WEEK SPRINTS, WITH GAPS FOR TESTING MVP2 MVP1 Pause for testing (4 weeks?) Pause for testing (8 weeks?) May June July August
20. + = OUTCOMES
21. + = • A minimum viable product version of the digital product, probably a mobile app for reporting things to fix and reviewing jobs, and a promotional web site • A thorough understanding of how the service works and which components are mission critical • A new brand • A product roadmap of future features and improvements PRODUCT / SERVICE • An investment ready team and business plan with: • Proven customer demand on the pilot sites • Clear evidence of commercial potential • A business roadmap including wider go to market plan and investment requirements BUSINESS
22. + = NEXT STEPS
23. + = 1. Agree on the commercial model 2. Agree on target estates 3. Agree on who’s involved from Peabody side 4. Start the project!