Sidekick School Proposal 2 - The London Irregulars
A proposal document created for a Sidekick School client. This proposal was not taken forward. The clients name has been removed from the presentation. For more info on Sidekick School visit www.sidekickschool.org
PIECES OF WORK DOING LONDON IRREGULARS PARTNERS WITH BACK TO WORK CHARITIES / ORGANISATIONS TO ADD ‘IRREGULARS’ TO DATABASE WORKERS GET APPROPRIATE WORK FOR THEIR ABILITY WORKERS DO JOB, GET PAID, GET FEEDBACK, BUILD SKILLS, ACCESS BETTER PAID/MORE COMPLEX WORK PARTNER CHARITIES CAN ALSO SEE FEEDBACK, PROGRESS ETC TO PROVIDE OFFLINE SUPPORT AND ENCOURAGEMENT 1 2 3 4 5 new job! Thanks!
CARDS AND ANDROID PHONES. •PROMOTE AS A SERVICE TO MEDIA / TECH / DESIGN CO’S IN EAST LONDON. THE LONDON IRREGULARS What can we do for you today? New task
obviously, is getting people to move beyond it being a 'nice idea' to actually trusting someone from the types of background that you'd expect to do their task. Sorry to say this, but it will be the case. Also, I love the name!” Nick Farnhill Partner, POKE WHAT DO CUSTOMERS THINK? “I would use the irregulars for regular things. For example envelope stuff, data entry, transcribing, we're always looking for people to do that.” Aviv Katz Senior Designer, Innovation Unit
to out up shelves and some pictures. I would have used them for that. A really quick response time would be the most useful, it would probably be best for people who do a lot of production.” Julie McManus Studio Manager, Engine “Regarding the London Irregulars - I think it's a rather nice name! I think the key is what you mean by 'vulnerable' . . . what does that include? With all the job types you suggest people still want to be able to fully trust those doing them and you want to have a good job done without too much overseeing. As an individual I might consider gardening - but again would want to trust their level of competence and expertise, and perhaps taking stuff to the dump.” Charlotte Borger Marketing Director, Divine Chocolate
FOR THE WORKERS (+ CASH!) •A REALLY USEFUL AND POSITIVE WAY FOR BACK TO WORK CHARITIES AND ORGANISATIONS TO SUPPORT THEIR CLIENTS •A CLEVERLY DIFFERENTIATED / POSITIVE SERVICE FOR CUSTOMERS 1. Test tasks for charity partners 2. Small, simple task - e.g delivery 3. More complex tasks, involving money / interacting with public 4. fully skilled tasks - e.g trades / accounting / etc The ladder...
delivering SHP clients and clients from other homeless / back to work charities into the Irregulars to begin with, but we think that the service could be for anybody that is looking for work who is a bit ‘irregular’: • The young - people who’ve never worked • The old - people who have been told they are past work • People with varied bits of time - e.g stay at home parents • People who can’t claim benefits for some reason • As shown by the potential customer feedback, trust is the big issue - we need to make sure we can trust the Irregulars. • We will develop some creative, fair, safe and reassuring rules about who can become an irregular, and a big part of the design challenge is to create a scalable vetting system.
risking their benefits by working as Irregulars. • Clearly, it is a ridiculous situation when people looking to get back to work could be worse off working, and we’re pleased that government policy is moving towards improving this situation. In the meantime, we propose a three fold strategy to combat the benefits problem. 1. Only focus on genuinely ‘work ready’ clients who want to get off benefits 2.Track everything transparently (who’s done how much work, when, where, for what cost etc) so we have a reliable audit trail 3.Connect with experts at DWP, SHP and others to advise on strategies to mitigate this risk • We are sure there must be a range of creative solutions, from volunteering, to self employment, to careful tax planning, that will help our Irregulars do work and not be worse off than if they cary on claiming benefits and we will dedicate a workstream within the project to finding them.
We can get enough customers • Average customer books one task every five days • Average worker does one task a day • Average task value: £10 • £7 goes to worker (~£1 more than minimum wage) • £2 goes to us • £1 goes to charity partner Therefore... • Average worker makes £140 p/m = £1680 p/a • We make £40 p/m from a worker = £480 p/a • Charity makes £20 p/m from a worker = £120 p/a Therefore... • 50 customers means work for 10 workers • Our rev = £400 p/m = £4800 p/a • Monies to workers = £16800 p/a • 500 customers = 100 workers • Our rev = £4000 p/m = £48,000 p/a • Monies to workers = £168,000 p/a • 5000 customers = 1000 workers • Our rev = £40000 p/m = £480,000 p/a • Monies to workers = £1,680,000 p/a • 50000 customers = 10000 workers • Our rev = £400000 p/m = £4,800,000 p/a • Monies to workers = £16,800,000 p/a
working with charity partners over other competitors - they are our recruitment agents, and they take care of quality control (to an extent). • Should get a pricing advantage from feel good factor - customers may pay a little bit more because they know they are helping someone (as long as we deliver on the promise). • This model is far too simple, mainly because the product is too simple. But its too complex to model multiple products / prices etc at this point because we have such big assumptions up front that need validating. • Gut feel says we need to hit the 1000 worker mark before this starts to make any money, and need to get to 10,000 workers before we hit the big time. • Far to many unknowns to do proper cash flow projections yet, but here goes...
Q1 Q6 Q7 No of customers 50 100 200 500 1000 2000 5000 Income (£) 100,000 1200 2400 4800 12000 24000 48000 120000 Outgoings (£) 16000 26000 33500 31000 31000 51000 51000 Cash position (£) 85200 61600 32900 13900 6900 3900 72900 Notes £100k seed investment post Sidekick School Mark = £40k Next hire Q3 = £30k Next hire Q4 = £30k Tech support costs = £5k p/m £10k ad spend Q2,4 £20k ad spend Q6,7 *AKA HAPPY FUN LA LA LAND
B UILD MEASURE LEAR N B UILD MEASURE LEAR N B UILD MEASURE LEAR N B UILD MEASURE LEAR N EASURE LEAR N PROJECT PROCESS Sprint 1 2 3 4 5 6 Alpha Beta • Basic working app • Brand • 10 workers • 1 other charity partner • 10 customers • Nice looking app and site • Product roadmap + marketing plan • 50 workers • 3 other charity partners • 100 customers
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