Why I made a design div. within an agile company (RSGT, January 2022)

“Agile and design will never get along.” This is what I thought before I joined an agile startup, completely outside of my previous agency and product design experience. In the three years working at yamaneco, I have learned that design needs help from agile to make innovative ideas real and agile needs help from design to make products that fit a user need, not only a business want. Let me share my successes, failures and learnings with you.*

*The original talk was done in Japanese; this is an English translation.

Transcript

1. CJ Hostetter RGST J a nu a ry 2022 Why I made a design div. within an agile company. @chostett
4. In order to bring the worlds of agile and design closer together, we must adopt a new language and new POVs.
5. “Agile and design will never get along.”
6. “Your product sucks.”
7. “You need design to fi x it.”
8. Backlog Voice of the customer
9. Why did I harshly criticize scrum and agile?
11. The design process and scrum events don’t agree on what is a team decision and what is an individual decision.
12. Double Diamond Divergence Convergence Understanding the Problem Cra ft ing the Solution Divergence Convergence
13. Divergence Divergence
14. Examples of Divergence • Customer rese a rch, person a cre a tion • Br a instorming ide a s for new fe a tures • Im a gining wh a t the product might look like in f ive ye a rs
16. Convergence Convergence
17. Examples of Convergence • User Story M a pping • B a cklog Prioritiz a tion • Deciding on Ide a s for a New Fe a ture https://qiita.com/Koki_jp/items/6aebc73bedd0a932dcb8
20. Learnings from coaching design within agile teams
22. New feature brainstorming Crafting design systems Wireframing Running user tests
25. mobiusloop.com/
26. “Agile and design will never get along.”
27. So why did we make a design div. within our agile company?
28. Thanks. ࣗ෼ͷTwitterͰ@chostett y a m a necoͷTwitterͰϑΥϩʔ͢Δ: @y a m a neco_ a gile www.y a m a neco.co.jp/ design- a t-y a m a neco/