Eindhoven Mobile Development Meetup

Slides used during the first Eindhoven Mobile Development Meetup.

Transcript

1. Eindhoven Mobile Development Meetup 02/02/2016
2. During the meetup u Our first meetup. u We love to facilitate and like the group to contribute. u Feel free to ask questions and to interact with each other u Feedback and Ideas are welcome u #EMDM u Keep your mobile phone on
3. First Meetup u Short Introduction u Overview Mobile Development Landscape 2016 u Break u Mobile app development lifecycle u End, recap u Drinks
4. Introduction Luc de Bruijn Practice Manager Open Circle Chris Key Mobile Developer Open Circle Stephan van Stekelenburg Mobile Developer Independent
5. Introduction u Facilitated by Open Circle Solutions u Three units: u Java Open Source u Mobile Development u Big Data/Data Science u Product development/Open Source Projects u Average of 14 years of experience in consultancy and business critical applications.
6. Background Mobile Team u Our Mobile developers have worked on mobile solutions in the B2C, B2B and B2E area’s. u Clients include large enterprises from different industries but also lean startups. u We focus on Xamarin for development u Our Mobile developers have developed several products internally. Both for developing new technology skills as well as new business models.
8. Why a meetup? u We all have different/same challenges at our work. u Technical challenges/choices u App Lifecycle Management u Tooling u Business and IT awareness u Share experiences u Share ideas u Share best practices u Broad field of mobile development, what do we pick?
9. First Meetup u Short Introduction u Overview Mobile Development Landscape 2016 u Break u Mobile app development lifecycle u End, recap u Drinks
10. Overview Mobile Development Landscape 2016
11. Types of customers u Business to consumer u Business to business u Enterprise / in house
12. iOS App Android App Windows App iPhone iPad Apple watch Apple TV Phones Tablets Smart Watches Smart TV’s Car systems Phones Tablets Desktop Xbox Holo-lens
14. What platforms to support?
15. What platforms to support? u Depends on project u Depends on users u Depends on region u Depends on budget u Not necessarily all at once
16. Hardened devices
19. Types of development u Native u iOS SDK’s u Android SDK’s u Windows SDK’s u Hybrid u PhoneGap u Sensha u Cordova u Appcelerator u Ionic u Many, many more… u Web Apps u HTML 5
20. Native development u SDK (Software development kit) provided by Google, Apple or Microsoft u Specific per platform u Tooling u Language(s) u Controls u UI Guidelines u Interaction Guidelines u Entire code base per platform
21. Hybrid development u Third party tools that work with platform SDK’s u One language u Can write on all platforms, building requires specific OS u Share resources u Write logic one time
22. Web development u No specific requirements u Any platform / language u HTML u Scripting
23. Pro’s Native - Performance - Device API’s - Support - Look and feel Hybrid - Cross platform - Write once * - Use one language / tool - Access to device Web - Little development needed - Control
24. Con’s Native - Write / maintain multiple times - Different approach - Different language - Can be expensive to built everything multiple times Hybrid - Performance - Write once (fix everywhere) - Look and feel - Scripting - Testing more difficult Web - Not an app - No offline support - No (or limited) access to device
25. Our approach u As stated before it depends…. u If possible use Xamarin
27. Anything you can do in Objective-C, Swift or Java can be done in C# and Visual Studio with Xamarin
28. Xamarin’s Unique Approach Shared app logic, platform-specific UI, all in C# Shared App Logic in C# iOS C# UI Android C# UI Windows C# UI Shared App Logic § Platform-specific UI code in C# § Shared app logic code in C# § Fine-grain control over the app user interface § Good for apps with sophisticated UX requirements (complicated gestures, animations, design)
29. Native Performance Xamarin.iOS does full Ahead Of Time (AOT) compilation to produce an ARM binary for Apple’s App Store. Xamarin.Android takes advantage of Just In Time (JIT) compilation on the Android device.
30. Completely up-to-date with device OS releases u Always up-to-date with Apple and Google API releases. u Track record of offering same-day support: iOS 5, iOS 6, iOS 6.1, iOS 7,iOS 7.1, iOS 8 and iOS 8.x releases. u The only cross-platform solution with support for the Google Glass SDK, Android Wear, Amazon Fire TV and Apple Watch.
31. First Meetup u Short Introduction u Overview Mobile Development Landscape 2016 u Break u Mobile app development lifecycle u End, recap u Drinks
32. Break
33. First Meetup u Short Introduction u Overview Mobile Development Landscape 2016 u Break u Mobile app development lifecycle u End, recap u Drinks
34. Mobile app development lifecycle
35. Business goals & strategy User Experience and Design Technical architecture AppStore optimization Advertisement Social media Development Automated testing Continuous integration / delivery Beta release management Deployment OS / platform updates Business analytics and insights Feedback collection Monitoring
36. So you think you want an app? PLAN
37. What to do next? u Business Goals & Product Strategy u B2B vs B2C vs in-house u Concepts and Research u User Experience Design u Technical Architecture
38. More choices to make u Which platforms? u What form factors? u Disconnected scenarios u Specific device capabilities
39. Platforms and tooling BUILD
40. Silo Approach Build App Multiple Times iOS App Android App Windows App Swift / Objective-C XCode Java Android Studio C# Visual Studio
41. Write-Once-Run-Anywhere Approach Lowest Common Denominator Black box
42. Xamarin’s Approach Native with Code Sharing Shared App Logic iOS C# UI Android C# UI Windows C# UI Platform Specific Native iOS App Native Android App Native Win App
43. Xamarin’s Forms Approach Native with Code Sharing Shared App Logic Xamarin.Forms Platform Specific Native iOS App Native Android App Native Win App
44. Mobile Quality Is Not Easy
45. Biggest Mobile Quality Challenges? u Device Fragmentation u App Complexity u Fast Release Cycles u Short & Volatile User Sessions u High Mobile User Expectations
46. Thousands of iOS and Android APIs Public web APIs Backend integrations Third party libraries Memory, CPU and network constraints App Complexity
47. Mobile Testing Options Long Cycles Rapid Iterations High Test Realism Simplistic Tests Beta Testing Manual Testing Automated UI Testing Unit Testing
48. Local UI Test Authoring Cloud Testing Lab Automated tests
49. Test your app on 2197 physical devices simultaneously
50. Continuous Integration / Delivery Visual Studio Team Services
51. Beta / Release Management HockeyApp Apple TestFlight Google Play Store
52. Grow
53. “ ” If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app. SOMEONE CLEVER 63% (iOS) of app customers report browsing in the app store to discover new apps.
54. AppStore Optimization u Description is important u Carefully pick your keywords u App reviews vs developer feedback u Leverage Store specific options to promote your app u Localize your AppStore listings
55. And we’re done… SERVICE
56. App Maintenance u OS / Platform updates or new releases u Updates to libraries u Support for new devices and device families (think wearables) u Bug fixes
57. Release notes
58. Monitoring and Feedback u App Usage Insights u App Content Management u Who owns / updates in-app content? LaunchKit Review Monitor
59. First Meetup u Short Introduction u Overview Mobile Development Landscape 2016 u Break u Mobile app development lifecycle u End, recap u Drinks
60. Recap
61. Future meetups u More presentations? u Real world cases? u Workshops? u Interactive sessions u Hackathons u Social meetups u Feedback
62. Contact Information Luc de Bruijn Open Circle Solutions luc@opencirclesolutions.nl @ldbruijn Chris Key Open Circle Solutions Chris@opencirclesolutions.nl @chriskeynl Stephan van Stekelenburg Independent Stephan.van.stekelenburg@g mail.com @stephanvs