Expertise on Demand - How machine learning puts the best-of-the-best at your beck and call

Machine learning and artificial intelligence systems in general stands to put the world's best knowledge and expertise in the hands of anyone. What questions will you ask?

Transcript

1. How machine learning puts the best-of-the-best at your beck and call. EXPERTISE ON DEMAND
2. TODAY’S GOAL Leave with a firm grasp on how machine learning can be a tool and an opportunity for your business.
3. OUR JOURNEY • Context • Choosing the right tool • Putting it to work • The hurdles
4. WHAT IS MACHINE LEARNING? A brief introduction.
5. SOFTWARE IS EATING THE WORLD Everything is becoming code. Software automates, simplifies, and accelerates business.
6. BUT... Someone needs to write the code/logic.
7. THE TRADITIONAL WAY Handwritten logic. If / Then / Else
8. THE PROBLEM Complex situations require complex2 software logic.
9. THE SOLUTION Trained logic using historical data. Model tripID hasEggs eggsBought milkBought 1 1 6 1 2 0 0 2 3 1 6 1 4 1 8 1 5 0 0 1 6 1 6 1 7 0 0 3 0011001101011101 0101100111010 11001001101 Stored as a mathematical model. Finds patterns in the data.
10. WHAT IT LOOKS LIKE console.aws.amazon.com/machinelearning/home?region=us-east-1#/datasources
11. ML IS EATING THE SOFTWARE All applications are becoming “smart” — with unprecedented complexity in logic. Machine learning automates, simplifies, and accelerates software.
12. MURKY LANDSCAPE Artificial Intelligence Machine Understanding (?) Pattern recognition Classification Prediction Can only do one thing Brute-force approach Autonomous decisions Universally applicable Intuition approach Google DeepMind Amazon Machine Learning Natural language processing Computer vision Optimization IBM Watson Classic learning Multi-tiered deep learning neural networks Deep learning neural network Explicit Programming Handwritten Machine Learning logic complexity
13. CHOOSING THE RIGHT TOOL Exploring the major machine learning architectures.
14. No “hidden” layers “CLASSIC” LEARNING playground.tensorflow.org
15. Fast, simple predictions. Product recommender Price prediction Behavior prediction Typically, features are predefined. “CLASSIC” LEARNING
16. 1-2 “hidden” layers “SHALLOW” LEARNING
17. Deep learning has eclipsed. “SHALLOW” LEARNING
18. >2 “hidden” layers “DEEP” LEARNING
19. Complex, contextual understanding. Computer vision Natural language processing Uncovering hidden insights Often, features are learned directly from the data. “DEEP” LEARNING Many Different Types • Deep Belief (DBN) • Convolutional (CNN) • Recurrent (RNN)
20. CLASSIFICATION via: wjscheirer.com
21. Structured Unstructured Reinforcement TRAINING
22. FINDING A CONTEXT FOR MACHINE LEARNING How to wrap your head around this massive subject.
23. Expertise on demand. Train your ideal decision-making processes and tasks, then execute them anytime, anywhere, at any scale. PUT IT TO WORK
24. TOOL OR OPPORTUNITY? How can you create expertise on demand for you or your customers?
25. Expertise on demand.
26. SETTING A HIGHER BAR Imagine how big your bank account could be if Warren Buffet was personally advising every stock trade you make. Imagine how successful your startup could be if Elon Musk was personally advise every day. Imagine how impactful your foundation could be if Mother Teresa was advising every decision you make.
27. UNIVERSAL EXCELLENCE A proven path to business success is staffing “the best.” And, imagine your “best” continually getting better every day. • Hiring expert • SEO expert • PR expert • Social media expert • Researching expert And more...
28. EXPERT MARKETER Consistently presents the right message, to the right person, at the right time • Understands your customers better than any high-priced agency ever could • Dynamically personalizes each individual experience • Accurately predicts audience behavior
29. EXPERT FORECASTER • Revenue • Inventory • Taxes • Expenses • Staffing
30. EXPERT WRITER From SEO meta tags to novels. • Can be trained to any “voice” • Deep topic research and digestion • Instantly learn from world experts • Accurate fact checks • No more hiring writers • No more typos
31. EXPERT ADVISOR Imagine what you could accomplish with your own personal JARVIS. He’s closer than you think.
32. Expertise on demand.
33. WHY WE LOVE COMPUTERS Any time, any where, any scale. No vacations, no sleep, no sick days.
34. THE HURDLES Exploring the common sticking points.
35. IT’S GETTING EASIER EVERY DAY • Purpose-built APIs • Pre-trained models • Open source projects But...
36. We’re headed into a world, where we can know anything, anytime. So the quality of the questions you ask determines your success. “Wrong questions get wrong answers.” ~Gregory The Seventh Son (2014) QUESTIONS MATTER
37. FEED THE BEAST Build your data stockpile. Historically we don’t save data, because we didn’t look at it. Now we can learn even more from it — without looking at it. So hoard as much as you can.
38. RECAP • Train complex software logic • Deploy expertise on-demand • Ask empowering questions • Hoard your data
39. GOAL CHECK Feel like you have a firm grasp on how machine learning can be a tool and an opportunity for your business?
40. THOUGHTS? Upsides & downsides to “expertise on demand?”
41. UNLEASH YOUR BUSINESS EMBRACE EXPONENTIAL 10xnation.com