Code Lakeland 1: Building Empathy with Personas

A quick run through about developing personas, an essential user experience tool to help guide your design decisions.

Transcript

2. MISSION AND VISION
3. ICEBREAKERS!
4. KIDDING.
5. ▸ Quick intro about yourself and your background ▸ Why did you join Code Lakeland and what do you hope to get out of it? INTROS
6. http://catapultlakeland.com www.qgiv.com http://brewhub.com
7. bit.ly/CodeLakelandSurvey
8. BUILDING EMPATHY WITH PERSONAS
9. PERSONAS!
10. A FAKE PERSON.
11. TYPES OF PERSONAS ▸ Customer centric ▸ Useful for marketing teams ▸ People involved in the decision making to buy your product/service ▸ Focus on thought processes that influence conversions BUYER USER ▸ The actual user - people that use your product/service ▸ Useful for product design/ development teams ▸ Could be the same people that you created a buyer persona for but used very differently
12. ▸ Talk to your users ▸ Talk to the people that talk to your users ▸ Use analytics ▸ Do what you can to minimize assumptions ▸ Put a list of items to address that are relevant to the persona you are creating CREATING PERSONAS
13. BUYER PERSONAS ▸ Summary of the persona - demographics ▸ What deters them? ▸ What motivates/drives their decisions? ▸ What are their pain points? ▸ What should our messaging look like for them?
14. USER PERSONAS ▸ Where do they work? What’s their position? ▸ What is their background? ▸ How old are they? ▸ What does their day look like? ▸ What type of technology are they using? ▸ What are the looking to get out of your product?
15. ▸ Be vague or thorough - it’s up to you! ▸ Give them a name ▸ Add a picture HELPFUL TIPS
17. HAVE FUN WITH IT!
18. EXAMPLES
19. LISA, THE OVERWHELMED USER Lisa is a 31 year old female that graduated with a bachelors degree. She has a passion for helping and has only been working with her organization for a couple of years. Lisa is overwhelmed by the amount of resources available to her, and because of this she lacks focus at her job. She uses Qgiv from the office on her desktop computer where she also reads online blogs and competitor resources for useful information. She's somewhat tech-savvy and has baseline knowledge of using computers and browsing the internet. She currently spends about 6-8 hours per day on her computer. Currently, her organization (which processes less than $50,000/year) uses several services to manage their online fundraising and she is looking to find a streamlined, all-in-one solution. She needs something that is simple to use, but can scale up as they grow. She really enjoys using Qgiv, but is not sure how to utilize it best.
21. HOW DO WE USE PERSONAS?
22. </presentation>