Mobile Marketing

Presentation in March, 2011 at The Enterprise Center at Salem State University.

Transcript

1. Mobile Marketing The Enterprise Center at Salem State Presented by Mark J. Reeves CLEARBOLD Online Marketing & Website Development
4. 2009: 300 million apps downloaded
5. 2009: 300 million apps downloaded 2010: FIVE BILLION apps downloaded
6. 2009: 200,000 Foursquare users
7. 2009: 200,000 Foursquare users 2010: FIVE MILLION Foursquare users
8. 2010:
9. 2010: 347% growth in Twitter Mobile usage
10. 2010: 347% growth in Twitter Mobile usage 200 MILLION Mobile Facebook users
11. 2010: 347% growth in Twitter Mobile usage 200 MILLION Mobile Facebook users 100 MILLION YouTube videos played on mobile, every day
12. 2010: 347% growth in Twitter Mobile usage 200 MILLION Mobile Facebook users 100 MILLION YouTube videos played on mobile, every day iPhone #1 camera on Flickr
13. Angry Birds
14. Angry Birds Purchased by 12 MILLION
15. Angry Birds Purchased by 12 MILLION Free version: 30 MILLION
16. Angry Birds Purchased by 12 MILLION Free version: 30 MILLION Ad Revenue: $1M/Month
17. 7% 10% 27% 29% 27% iPhone Android Blackberry Windows Other Nov 2010 - Jan 2011
18. 0 101,000,000 Sales Smartphones PCs Q4 2010
21. Ubiquitous Computing: Real-time, always-on, 24/7
25. How do you adapt?
26. Duct Tape Marketing Blog: "The Web and digital interactivity now represents the center of the marketing universe...Today's marketer must view their marketing strategies and tactics with an eye on growing the online center and radiating beyond with spokes that facilitate most of the offline transactional functions that drive sales and service."
27. Duct Tape Marketing Blog: "The Web and digital interactivity now represents the center of the marketing universe...Today's marketer must view their marketing strategies and tactics with an eye on growing the online center and radiating beyond with spokes that facilitate most of the offline transactional functions that drive sales and service." "...While lead generation used to consist of broadcasting messages it must now rely heavily on being found in the right place at the right time."
28. Online = Mobile Right Place, Right Time = Mobile Marketing
30. 3 ways to Mobile-ize your site 1. Build an app 2. Build a mobile website 3. Use Responsive Web Design
31. What’s an app?
32. Can you justify an app?
33. Can you justify an app? 1. Multiple devices = multiple versions 2. App store approval 3. Expectations
34. 3 ways to Mobile-ize your site 1. Build an app
35. 3 ways to Mobile-ize your site 1. Build an app 2. Build a mobile website
36. Typical Website Google http://domain.com Web Page Title CMS
37. Mobile Website CMS
38. Mobile Website: Optimize and GET OUT OF THE USER’S WAY
39. MINI USA
40. MINI USA
41. MINI USA
42. MINI USA
43. MINI USA
44. MINI USA
45. MINI USA
46. MINI USA
47. Mobile Website: What about Small Biz?
48. Realtors
49. Realtors • Coldwell Banker, Keller Williams
50. Realtors • Coldwell Banker, Keller Williams • ZipRealty • Zillow • Redfin
51. Realtors • Coldwell Banker, Keller Williams • ZipRealty • Zillow • Redfin • REALTOR.com • Boston.com
52. Realtors
53. Realtors
54. Realtors • Tiny URL, http://rl.ty
55. Realtors • Tiny URL, http://rl.ty • http://rl.ty/123 goes directly to listing
56. Realtors • Tiny URL, http://rl.ty • http://rl.ty/123 goes directly to listing • Prompts user to save property by entering their email, sends them a confirmation
57. Realtors • Tiny URL, http://rl.ty • http://rl.ty/123 goes directly to listing • Prompts user to save property by entering their email, sends them a confirmation • User is now “stuck” on you
58. 3 ways to Mobile-ize your site
59. 3 ways to Mobile-ize your site 1. Build an app
60. 3 ways to Mobile-ize your site 1. Build an app 2. Build a mobile website
61. 3 ways to Mobile-ize your site 1. Build an app 2. Build a mobile website 3. Use Responsive Web Design
62. Typical Website Google http://domain.com Web Page Title CMS
63. Mobile Website CMS
64. Responsive Design Website CMS
70. Responsive Website Design restaurantwebsitesthatwork.com
71. Mobile First Manifesto • Put strategy & content before design • Focus on business goals & plan better • Build a context-aware, flexible, extensible web platform • Reach more users
72. What else?
73. Location Location Location
79. How do we put our business on the map?
80. Google Places
81. Duct Tape Marketing Blog: "The local retailer must get their products and services featured in the new buying pattern and that clearly means being found online and on the mobile device."
83. Groupon
84. Foursquare • Check in at locations • Earn points & badges • Follow your friends’ activity and vice versa, within Foursquare • Share your activity & check-ins on social networks
85. Foursquare • Get exposure when people check into your location • Claim your venue and offer specials • Reward Regulars, Frequency intervals, Best customers, New customers
86. Foursquare
87. Yelp
88. Yelp
89. Twitter
90. Twitter
91. Twitter
92. Twitter
93. Marketing is now in our customers’ hands.