FCartel - Online Pitch Deck

FCartel - Online Pitch Deck

Global Fashion Social Network cum Niche Ecommerce portal, connecting fashion designers around the world with customers through a real-time social content engagement channel integrated with global Ecommerce ability.

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Karthik Vaidyanath

April 19, 2013
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  1. Private & Confidential - 1 -

  2. Private & Confidential - 2 - Poornima Vardhan LSE and

    Wharton Alum GM (Genesis Colors), Brand Manager (Satya Paul) www.linkedin.com/pub/poornima-vardhan/7/15/116 nyti.ms/Nt3Nlc (Covered in New York Times) T.S. Kalyanaraman Head of Large Retail Group (USD 2 bn Revenues) Promoter (Kalyan Jewellers, India) bit.ly/16EkKOe (Covered in Economic Times)
  3. Private & Confidential - 3 -

  4. Private & Confidential - 4 - Prologue Problem Solution Market

    Size Business Model Team Product Market Size Business Model Competition
  5. Private & Confidential - 5 - Prologue Problem Solution Market

    Size Business Model Team Product Market Size Business Model Competition
  6. Private & Confidential - 6 - Prologue Problem Solution Market

    Size Business Model Team Product Market Size Business Model Competition
  7. Private & Confidential - 7 - Prologue Problem Solution Market

    Size Business Model Team Product Market Size Business Model Competition      
  8. Private & Confidential - 8 - Prologue Problem Solution Market

    Size Business Model Team Product Market Size Business Model Competition FC+
  9. Private & Confidential - 9 - Prologue Problem Solution Market

    Size Business Model Team Product Market Size Business Model Competition Perfect sourcing market to start from Execution Successful execution + Platform validation Expansion into brands
  10. Private & Confidential - 10 - Prologue Problem Solution Market

    Size Business Model Team Product Market Size Business Model Competition Adj: Fashion + Cartel  
  11. Private & Confidential - 11 - Prologue Problem No single

    global platform for discovery and purchase of unique products Product Discovery Lack of personalised expert guidance Disconnect between fashion recommendations and shopping Solution Solution No channel to ask views of your social circle pre-purchase Dynamic trust layer for online purchases Customers discover unique products in magazines and from friend recommendations, but locating and shopping those recommended products is often a cumbersome experience With commoditization of products across Ecommerce portals, personalised guidance is required to buy the right items based on your likes/ tastes The social experience and comfort of real time friend recommendations, asking their opinions and sharing is still missing from online fashion Lack of a realtime social rating and review system for products as well as designers, which greatly impacts the online shopping trust levels Brand Recognition, Product Feedback and Customer Retention o Lack of a global brand building platform for designers to showcase products, build a brand of their own and a loyal fan following o Designers lack a real-time feedback channel for their styles and products o Customers are not updated with the latest products unless they revisit the site, which greatly reduces customer retention Explanation Shopping Issues Product Market Size Business Model Competition
  12. Private & Confidential - 12 - Prologue Problem Product Discovery

    Lack of personalised expert guidance Disconnect between fashion recommendations and shopping Solution Solution No channel to ask views of your social circle pre-purchase Dynamic trust layer for online purchases Brand Recognition, Product Feedback and Customer Retention Solutions Shopping Issues Product Market Size Business Model Competition Single global platform to explore unique items by designers across multiple countries, with integrated Ecommerce ability for both domestic and cross-country transactions Fashion recommendations from various global stylists/ fashionistas with the ability to subscribe to stylists of your choice, and internal links to shop the associated products Personalized recommendation engine for each customer based on his likes/tastes, with additional options for occasion-based shopping Customers have their own social circle of friends on the platform, to whom they can directly ask for recommendations/opinions before purchasing products Dynamic social channel with real-time product & designer reviews by customer social circles & reputed stylists, which helps make trusted purchase decisions Customers can subscribe to product-feeds directly from their favourite designers, socially rate them and get updated of latest product additions as live-feeds from designers of their choice
  13. Private & Confidential - 13 - Customer/ End User Prologue

    Problem Solution Solution Fcartel o Global Fashion Social Network cum integrated Niche Ecommerce portal o Connects fashion designers across the world with customers, fashionistas and reputed stylists o Integrates live-feeds of buyable products & supporting fashion content directly from designers, fashionistas and stylists, resulting in a real-time social fashion content generation engine o Enables you to share recommendations and ask opinions within your social circle of friends, to make informed wardrobe decisions Market Size Business Model Team Designers + Products Stylists Bloggers/ Columnists Providing the complete shopping ecosystem and real-time social content channel Product Market Size Business Model Competition Friend Circles
  14. Private & Confidential - 14 - Prologue Problem Solution Solution

    Market Size Business Model Team Product Market Size Business Model Competition Get stylist fashion tips and personalised feeds of your choice, with a customised fashion sidebar Follow product-feeds of your favourite designers from across the globe, and purchase products directly Socially rate designers and vouch for their various aspects like product quality, innovation, etc
  15. Private & Confidential - 15 - Prologue Problem Solution Solution

    Current Online & Offline Market Size (As of March 2012) Market Size Business Model Team Size of Global Designer-wear Market: USD 44,000 mn Size of Indian Designer-wear Market: USD 144 mn Source: ASSOCHAM Size of Global Designer-wear Market: USD 122,000 mn Size of Indian Designer-wear market: USD 2,074 mn Online & Offline Market Size by 2020 0.3% 1.7% Current Target Market 12% CAGR Target Market by 2020 USD 5,280 mn ~12% online for apparel & accessories USD 20,740 mn ~17% online for apparel & accessories Product Market Size Business Model Competition
  16. Private & Confidential - 16 - Prologue Problem Solution Solution

    Market Size Business Model Team Average Ticket Size 30$ Mass brands/ Commoditized goods High end designer labels (Gucci, Louis Vuitton, etc) 400$ 60 - 150$ Mid-range designer-wear Sweet Spot – Large Untapped market Revenue Streams - Percentage cut on each transaction/sale • Commission of 25% on the retail price set by the designer • No commission on the shipping cost - Subscription model for designer enlisting • Once there are a sizeable number of customers/ fans/ followers for designers on the portal, a monthly subscription fee would be charged from the designers for facilitating targeted customer retention and providing them a real-time product feedback channel Target Demographics: • Middle-class and above, earning households • Ages of 22 - 45 Product Market Size Business Model Competition
  17. Private & Confidential - 17 - Prologue Problem Solution Solution

    Competitors Market Size Business Model Team Headquarters Competitive Analysis UK US US India Israel Seller Curation Social Aspect Global Seller Outspread Very negative Very positive India FCartel aims to be the one-stop shop for global designer curated products with a dynamic social channel which provides the complete shopping ecosystem Product Market Size Business Model Competition
  18. Private & Confidential - 18 - FCartel New Delhi Email:

    contact@fcartel.com Phone: +91-98190-82088 www.fcartel.com