Through the centuries, technology advances in the ‘packaging’ of the written word have enabled information to be shared with more and more people. From the days of clay tablets and manuscripts, followed by the invention of the printing press and the first books and newspapers, packaging has been instrumental in improving production efficiencies, distribution channels, and the ease by which people access information. Today, books can be downloaded to your Kindle in seconds; news can be had on your Twitter app in near real-time; and the Economist now plans to start a weekend edition on Snapchat Discover. And then there is GitHub, a site known as “catnip for coders” which enables software to be made, edited, packaged, shared, and downloaded. It seems the best packaging—for ideas and information, as well as software—is packaging that enables convenience. Convenience kills it every time.