Packaging—and the Gone Girl With The Dragon Tattoo On The Train at Monki Gras

Through the centuries, technology advances in the ‘packaging’ of the written word have enabled information to be shared with more and more people. From the days of clay tablets and manuscripts, followed by the invention of the printing press and the first books and newspapers, packaging has been instrumental in improving production efficiencies, distribution channels, and the ease by which people access information. Today, books can be downloaded to your Kindle in seconds; news can be had on your Twitter app in near real-time; and the Economist now plans to start a weekend edition on Snapchat Discover. And then there is GitHub, a site known as “catnip for coders” which enables software to be made, edited, packaged, shared, and downloaded. It seems the best packaging—for ideas and information, as well as software—is packaging that enables convenience. Convenience kills it every time.

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1. Packaging—and the Gone Girl with the Dragon Tattoo on the Train Claire Giordano | Monki Gras 2017 | London #monkigras @clairegiordano
2. • Product Manager • Product Marketing • Engineering Manager • Alum of Brown, Sun, A9, Quantum • @clairegiordano About Me Storage | Operating Systems | SaaS | Developer Tools #monkigras @clairegiordano
3. #monkigras @clairegiordano
4. #monkigras @clairegiordano
5. www.fivethirtyeight.com/features/the-gone-girl-with-the-dragon-tattoo-on-the-train/ #monkigras @clairegiordano
6. #monkigras @clairegiordano
7. How is the packaging of ideas & information changing—and what does that mean for us? #monkigras @clairegiordano
8. Production | Creation #monkigras @clairegiordano
9. Distribution | Reach #monkigras @clairegiordano
10. Access The George Peabody Library, Johns Hopkins University #monkigras @clairegiordano
11. www.ted.com/talks/sarah_kay_if_i_should_have_a_daughter #monkigras @clairegiordano
12. I show up to each new poem with a backpack full of everywhere else I’ve been.” —Sarah Kay “ #monkigras @clairegiordano
13. Books 1 #monkigras @clairegiordano
14. Do you know how long it took me to get new books to read the summer after 9th grade? #monkigras @clairegiordano
15. By Billy Hathorn (Own work) [CC BY-SA 3.0] Time: 35+60+40=2.25 hrs/wk Selection Discovery Carry Open #monkigras @clairegiordano
16. Selection Discovery Anywhere Seconds Larger Font Sizes Democratizes Publishing… 24x7x365 Small & Light #monkigras @clairegiordano
17. The Economist 2 #monkigras @clairegiordano
18. How does a 173-year-old publication […] fit on a messaging app whose unique selling point is bite-sized, disappearing videos?” —Lucy Rohr, The Economist “ Medium | Severe Contest | Oct 7, 2016 www.medium.com/severe-contest/the-economist-launches-on-snapchat-discover-dc1d589b9504# #monkigras @clairegiordano
19. #monkigras @clairegiordano
20. #monkigras @clairegiordano
21. You can’t deny the power of Snapchat as a content distribution platform. And you can’t deny the power of the Snapchat Generation.” —Lydia Kaldas, SVP of Strategy and Channel Relationships Folio |Oct 20, 2016 | www.foliomag.com/brief-convo-snapchat/ “ #monkigras @clairegiordano
22. Millenial audience New forms of powerful, satisfying (visual) content Enables subscriptions model Experimentation & data Why Package on Snapchat? #monkigras @clairegiordano
23. Serendipity & Story 3 #monkigras @clairegiordano
24. www.twitter.com/mwichary/status/791709895083102209 #monkigras @clairegiordano
25. #monkigras @clairegiordano www.twitter.com/mwichary/
26. #monkigras @clairegiordano www.twitter.com/mwichary/
27. www.twitter.com/mwichary/ #monkigras @clairegiordano
28. Reach audience that wouldn’t otherwise reach “Slow reveal”: tell story in lyrical, serial way Interaction with readers is part of magic www.twitter.com/mwichary/ Packaging a Story on Twitter #monkigras @clairegiordano
29. Meanwhile, on Instagram www.instagram.com/heyharryheymatilda/ #monkigras @clairegiordano
30. Why Package Stories On Instagram? Direct from creator to audience Mix photography & written word “Slow reveal”: tell in serial way Interact with readers Secure audience—then publisher #monkigras @clairegiordano
31. Creators/Producers •New forms, mixed media •Reduced cycle times •Democratized access •Increased reach Consumers/Users •Massive selection •Better discovery •Immediacy •Anywhere & anytime •Customize: fonts, zoom •Delight: forms, serialized •More & more & more 11Ways Packaging Benefits Us #monkigras @clairegiordano
32. Claire Giordano (Own Work) CC BY-SA 3.0 The best packaging— for ideas and information—enables convenience. #monkigras @clairegiordano
33. Claire Giordano (Own Work) CC BY-SA 3.0 Convenience kills, and yet… Amid all this information —How to focus ? —How to choose ? —How to think ? #monkigras @clairegiordano
34. Thank you! Claire Giordano @clairegiordano www.linkedin.com/in/claireg #monkigras @clairegiordano