As you wish: write better SEO content with The Princess Bride

The deck from my brightonSEO talk on Friday 4th October.

Transcript

1. Better SEO copy from The Princess Bride Will Slater 43 CLICKS NORTH speakerdeck.com/cleanslatewill @cleanslatewill
2. @cleanslatewill | #brightonseo
3. A MASTERPIECE OF STORYTELLING @cleanslatewill | #brightonseo
4. @cleanslatewill | #brightonseo
5. TIP 1: TOO LONG; DIDN’T READ @cleanslatewill | #brightonseo
6. ‘A PAIR OF STAR- CROSSED LOVERS TAKE THEIR LIVES’ @cleanslatewill | #brightonseo
7. @cleanslatewill | #brightonseo
8. GOOGLE LOVES A TL;DR AND YOUR READERS WILL TOO @cleanslatewill | #brightonseo
9. @cleanslatewill | #brightonseo
10. @cleanslatewill | #brightonseo
11. WRITE YOUR TL;DR LAST @cleanslatewill | #brightonseo
12. TIP 2: USE LOOPS @cleanslatewill | #brightonseo
13. @cleanslatewill | #brightonseo
14. @cleanslatewill | #brightonseo
15. LEARN HOW TO WRITE BETTER SEO COPY FROM THE PRINCESS BRIDE @cleanslatewill | #brightonseo
16. USERS ARE LESS LIKELY TO LEAVE A PAGE WHEN A LOOP IS OPEN @cleanslatewill | #brightonseo
17. This Man Found A Mysterious Hatch In His Basement. You Won’t Believe What Was Inside @cleanslatewill | #brightonseo
18. TIP 3: KNOW YOUR AUDIENCE @cleanslatewill | #brightonseo
19. @cleanslatewill | #brightonseo
20. TAILOR YOUR COPY TO YOUR AUDIENCE @cleanslatewill | #brightonseo
21. We’re cleaning artisans. We’re an expert team that’s passionate about creating innovative bathroom products. @cleanslatewill | #brightonseo
22. TELL YOUR AUDIENCE WHAT THEY WANT TO KNOW NOT WHAT YOU WANT TO TELL THEM @cleanslatewill | #brightonseo
23. E-E-A-T EXPERIENCE EXPERTISE AUTHORITATIVENESS TRUST @cleanslatewill | #brightonseo
24. TIP 4: BE THE EXPERT @cleanslatewill | #brightonseo
25. @cleanslatewill | #brightonseo
26. DO YOUR RESEARCH @cleanslatewill | #brightonseo
27. BE SPECIFIC @cleanslatewill | #brightonseo
28. We’ve helped thousands of clients. Becomes We’ve helped 8,693 people scale the Cliffs of Insanity. @cleanslatewill | #brightonseo
29. BE CREDIBLE @cleanslatewill | #brightonseo
30. TaxSoft is the ultimate tax return software Becomes TaxSoft won’t do your tax returns for you. But it will make them a lot easier @cleanslatewill | #brightonseo
31. TIP 5: MIND YOUR LANGUAGE @cleanslatewill | #brightonseo
32. @cleanslatewill | #brightonseo
33. MAKE IT EASY TO PROCESS @cleanslatewill | #brightonseo
34. @cleanslatewill | #brightonseo
35. thefirstword.co.uk/readabilitytest @cleanslatewill | #brightonseo
36. TIP 6: BE CONCISE @cleanslatewill | #brightonseo
37. @cleanslatewill | #brightonseo
38. GET TO THE POINT @cleanslatewill | #brightonseo
39. CONCISE = SHORT / @cleanslatewill | #brightonseo
40. TIP 7: USE REPETITION @cleanslatewill | #brightonseo
41. @cleanslatewill | #brightonseo
42. PEOPLE SKIM READ @cleanslatewill | #brightonseo
43. REPEAT YOUR MESSAGE @cleanslatewill | #brightonseo
44. PICK A CALL TO ACTION AND STICK WITH IT @cleanslatewill | #brightonseo
45. Click here Becomes Sign up to our free newsletter to get actionable copywriting tips every Tuesday lunchtime @cleanslatewill | #brightonseo
46. @cleanslatewill | #brightonseo
47. TIP 8: HAVE A VILLAIN @cleanslatewill | #brightonseo
48. @cleanslatewill | #brightonseo
49. @cleanslatewill | #brightonseo
50. @cleanslatewill | #brightonseo
51. YOUR COPY NEEDS A VILLAIN @cleanslatewill | #brightonseo
52. Getting your tax return wrong costs you thousands of pounds. TaxSoft helps you avoid costly mistakes Becomes This simple tax error catches out thousands of people every year. Make sure you’re not one of them with TaxSoft @cleanslatewill | #brightonseo
53. @cleanslatewill | #brightonseo
54. LET’S BE FRIENDS @cleanslatewill will@43clicksnorth.co.uk