Upgrade to Pro — share decks privately, control downloads, hide ads and more …
Sign up for free

Redesigning Cleartrip Lessons Learnt

Avatar for Cleartrip Cleartrip
January 16, 2017
Design
110
0

Redesigning Cleartrip Lessons Learnt

Avatar for Cleartrip

Cleartrip

January 16, 2017

More Decks by Cleartrip

See All by Cleartrip
MetaRefresh-Building-Cleartrip-Mobile
Avatar for Cleartrip cleartrip
0
62
Movie posters, the Cleartrip way
Avatar for Cleartrip cleartrip
0
10k

Other Decks in Design

See All in Design
みんながデザインを担う組織へ。急加速する開発組織でのデザイナーの戦略
Avatar for Takeru Mukai mukai_takeru
0
340
デザなに#1「問いのデザイン」の紹介LT
Avatar for @Garyuten garyuten
0
150
Typographie et intégration web
Avatar for Raphael Goetter goetter
0
170
東京都市大学 都市生活学部×一般社団法人オープン企画イベント　「誰もがデザイナーである」とはどういうことか？ 【エツィオ・マンズィーニ氏 特別来日・基調講演】
Avatar for Kimura Atsunobu a2k
1
150
デザインレビューを「他者へのおすそわけ」に再定義し、たのしい場にする試み
Avatar for Beeworks Marketing Design webnaut
0
110
少人数チームで_使われるプロダクトにたどり着くための_デザインハーネス.pdf
Avatar for NishaMe nishame
1
1.6k
Webデザイナー中田美穂_ポートフォリオ
Avatar for miho nakada omy
0
190
Where Imagination Ends AI Begins
Avatar for R-524 r5ni4
0
470
柔軟性のあるUIで、多くの環境でアプリを活躍させる/iOSDC26
Avatar for noppefoxwolf noppefoxwolf
0
1.6k
Starfall (2025)
Avatar for Rachel Poon rezaline
0
170
自社プロダクトのUIをAIが再現するデザインビルドシステム
Avatar for toy toy1618
0
1.3k
2026/6/26 第6回韓日リビングラボネットワークフォーラムin世宗　ー未来を作るリビングラボー アジアの社会システム転換に向けたリビングラボの可能性
Avatar for Kimura Atsunobu a2k
2
120

Featured

See All Featured
SERP Conf. Vienna - Web Accessibility: Optimizing for Inclusivity and SEO
Avatar for Sara Fernández Carmona sarafernandez
2
1.6k
Building the Perfect Custom Keyboard
Avatar for Naoto Takai takai
2
910
How to Align SEO within the Product Triangle To Get 
Buy-In & Support - #RIMC
Avatar for Aleyda Solis aleyda
2
1.8k
Agile Leadership in an Agile Organization
Avatar for Dr. Kim W Petersen kimpetersen
PRO
0
280
brightonSEO & MeasureFest 2025 - Winning Strategies for Black Friday CRO & PPC - Christian Goodrich
Avatar for Christian Goodrich cargoodrich
3
870
The Illustrated Guide to Node.js - THAT Conference 2024
Avatar for David Neal reverentgeek
1
570
How to make the Groovebox
Avatar for あそなす asonas
2
2.5k
Bioeconomy Workshop: Dr. Julius Ecuru, Opportunities for a Bioeconomy in West Africa
Avatar for AKADEMIYA2063 akademiya2063
PRO
1
410
Beyond borders and beyond the search box: How to win the global "messy middle" with AI-driven SEO
Avatar for David Carrasco davidcarrasco
3
280
Reality Check: Gamification 10 Years Later
Avatar for Sebastian Deterding codingconduct
0
2.3k
Automating Front-end Workflow
Avatar for Addy Osmani addyosmani
1369
210k
The SEO identity crisis: Don't let AI make you average
Avatar for Varn varn
0
590

Transcript

  1. @surdattack Sunit Singh Redesigning Cleartrip Lessons learnt Tuesday, 17 September

    13

  2. “But with great power comes great responsibility” Design comes first

    Lesson #1 Tuesday, 17 September 13

  3. Text Tuesday, 17 September 13

  4. Instant Twice as fast Tuesday, 17 September 13

  5. Efficient by 30% Tuesday, 17 September 13

  6. Efficient by 30% Tuesday, 17 September 13

  7. Handy Down to 1 click Tuesday, 17 September 13

  8. Handy Data driven Tuesday, 17 September 13

  9. Consistent Design patterns Tuesday, 17 September 13

  10. Consistent Design patterns Tuesday, 17 September 13

  11. Consistent Color palette Tuesday, 17 September 13

  12. Consistent Color palette Tuesday, 17 September 13

  13. Consistent Typography & treatment Tuesday, 17 September 13

  14. Reusable Buses in record time Tuesday, 17 September 13

  15. Speed is a feature Design with performance in mind Lesson

    #2 Tuesday, 17 September 13

  16. Web performance as... • a Process • a Business metric

    Tuesday, 17 September 13

  17. User perception & performance... Tuesday, 17 September 13

  18. Tuesday, 17 September 13

  19. Tuesday, 17 September 13

  20. Tuesday, 17 September 13

  21. Tuesday, 17 September 13

  22. “Design is a silent ambassador for your brand” Sweat the

    details Lesson #3 - Paul Rand Tuesday, 17 September 13

  23. Tuesday, 17 September 13

  24. An underlying order... Tuesday, 17 September 13

  25. Tuesday, 17 September 13

  26. Tuesday, 17 September 13

  27. Tuesday, 17 September 13

  28. Tuesday, 17 September 13

  29. Tuesday, 17 September 13

  30. Tuesday, 17 September 13

  31. Tuesday, 17 September 13

  32. Visually hierarchal Tuesday, 17 September 13

  33. Tuesday, 17 September 13

  34. Tuesday, 17 September 13

  35. Tuesday, 17 September 13

  36. Tuesday, 17 September 13

  37. Tuesday, 17 September 13

  38. Tuesday, 17 September 13

  39. Tuesday, 17 September 13

  40. Tuesday, 17 September 13

  41. Tuesday, 17 September 13

  42. Tuesday, 17 September 13

  43. Tuesday, 17 September 13

  44. Tuesday, 17 September 13

  45. Tuesday, 17 September 13

  46. Tuesday, 17 September 13

  47. Tuesday, 17 September 13

  48. Tuesday, 17 September 13

  49. Tuesday, 17 September 13

  50. Tuesday, 17 September 13

  51. Tuesday, 17 September 13

  52. Tuesday, 17 September 13

  53. Tuesday, 17 September 13

  54. Organic Tuesday, 17 September 13

  55. Tuesday, 17 September 13

  56. Tuesday, 17 September 13

  57. Pixel fitted Tuesday, 17 September 13

  58. Tuesday, 17 September 13

  59. Tuesday, 17 September 13

  60. Tuesday, 17 September 13

  61. Tuesday, 17 September 13

  62. Tuesday, 17 September 13

  63. Real feedback vs Data Watch out for signals Lesson #4

    Tuesday, 17 September 13

  64. Tuesday, 17 September 13

  65. Tuesday, 17 September 13

  66. Because the final result matters... Get real Lesson #5 Tuesday,

    17 September 13

  67. Public release 0 10 30 20 40 50 60 90

    70 80 DAYS PROGRESS Tuesday, 17 September 13

  68. Public release 0 10 30 20 40 50 60 90

    70 80 DAYS PROGRESS Design complete Tuesday, 17 September 13

  69. Public release 0 10 30 20 40 50 60 90

    70 80 DAYS PROGRESS Dev complete Design complete Tuesday, 17 September 13

  70. Public release 0 10 30 20 40 50 60 90

    70 80 DAYS PROGRESS Dev complete Design complete Tuesday, 17 September 13

  71. Tuesday, 17 September 13

  72. Real time JS errors A/B / Split testing User feedback

    Tuesday, 17 September 13

  73. Design & consistent communication can play a big role Building

    trust goes a long way Lesson #6 Tuesday, 17 September 13

  74. Trust markers & badges for hotels Tuesday, 17 September 13

  75. Tuesday, 17 September 13

  76. Tuesday, 17 September 13

  77. Tuesday, 17 September 13

  78. Tuesday, 17 September 13

  79. Tuesday, 17 September 13

  80. Tuesday, 17 September 13

  81. Tuesday, 17 September 13

  82. Tuesday, 17 September 13

  83. Tuesday, 17 September 13

  84. Tuesday, 17 September 13

  85. Tuesday, 17 September 13

  86. Tuesday, 17 September 13

  87. Tuesday, 17 September 13

  88. Tuesday, 17 September 13

  89. Tuesday, 17 September 13

  90. Tuesday, 17 September 13

  91. Expressway: Stored cards Tuesday, 17 September 13

  92. Expressway: Stored cards 15% bookings Tuesday, 17 September 13

  93. Makes up for less than 0.7% of traffic IE 6

    & 7 is a waste of time Lesson #7 Tuesday, 17 September 13

  94. Tuesday, 17 September 13

  95. The best quality & compression possible PNG 24 all the

    way Lesson #8 Tuesday, 17 September 13

  96. 656 x 450 pixels 88 kb Tuesday, 17 September 13

  97. Tuesday, 17 September 13

  98. Tuesday, 17 September 13

  99. Very large sprites could slow down your webpages Sprites -

    handle with care Lesson #9 Tuesday, 17 September 13

  100. 1px = 4 bytes in memory 500 x 800 =

    1.5 MB in Memory Tuesday, 17 September 13

  101. HTML 5 boilerplate, Modernizr HTML5 all the way Lesson #10

    Tuesday, 17 September 13

  102. Easier text input <input type="email"/> <input type="tel"/> <input type="number"/> <input

    type="text" pattern="[0-9]*"> <input type="email" autocorrect="off" autocomplete="off" autocapitalize="off"/> Turn off autocorrect, autocomplete, and autocapitalize Tuesday, 17 September 13

  103. Not all CSS3 properties need prefixes Be thoughtful about CSS

    prefixes Lesson #11 Tuesday, 17 September 13

  104. Caniuse.com Tuesday, 17 September 13

  105. Build your own framework Lesson #12 Tuesday, 17 September 13

  106. Doing it yourself... • learning • specific needs • evolve

    your own style Tuesday, 17 September 13

  107. Questions? @surdattack Sunit Singh Tuesday, 17 September 13