Who: App-dev shops, integrators, Enterp. BU’s Why: Fast, cheap, agile Risks: Code stolen or hacked, live data theft Development Permanent Application Hosting Who: SaaS providers, social media, gaming Why: Scalable, elastic, ties costs to growth Risks: Compliance, data theft, oper. disruption Who: Big data, social, retail, life-sci, media Why: Agility, speed, scale, “lease the spikes” Risks: Intellectual property theft Temporary Workloads