Mi vida en las pantallas

Tendencias de consumo de medios. Carina Novarese. Noviembre de 2012

Transcript

7. 90% 10%
9. 17’
10. 30’
11. 39’
12. 43’
20. PC 24%
24. Smart phone 38%
28. tableta 9% de nuestras interacciones con los medios ocurren en una
42. Búsquedas
51. ¿Y la tele?
59. Fuentes The New Multi-Screen World. Understanding Cross Platform Consumer Behavior (Google, Ipsos, Agosto 2012) Light TV viewers in 2012: A major shift to online from TV (Google/YouTube) Internet Trends. Mary Meeker, 2011 US Digital Future in Focus 2012. Key insights from 2011 and what they mean for the coming year (Comscore) How tablets, Smartphones and Connected Devices are Changing US digital media comsumption habits (Comscore, octubre 2011)
60. A Portrait of Today’s smartphone user. (Online Publishers Association, agosto 2012) The meaning of Mobile (Google) The Future of Mobile News. The Explosion in Mobile Audiences and a Close Look at What it Means for News (Pew Research Center, octubre 2012)
61. Imágenes • Tele antigua http://www.flickr.com/photos/x- ray_delta_one/4355598762/ • Niña con laptop http://www.flickr.com/photos/yourdon/3475422046/ • Lupa. http://www.flickr.com/photos/marcomagrini/698692268/ • Notebook http://www.flickr.com/photos/tigerpixel/3502028224/ • Celular roto http://www.flickr.com/photos/spookman01/6790694167/ • Ipods celulares http://www.flickr.com/photos/gum-/2079691255/ • Pantallas cara http://www.flickr.com/photos/chrisbeach/9421665/ • Pantallas tv, compu smartphone http://www.flickr.com/photos/amagill/26273015/ • Control remoto http://www.flickr.com/photos/dhammza/88644497/
62. • E reader http://www.flickr.com/photos/jurvetson/2608962510/ • Teatro viejo http://www.flickr.com/photos/stuckincustoms/4532269977 / • No compro un iPhone http://www.flickr.com/photos/timsamoff/660738574/ • Tableta libro http://www.flickr.com/photos/johanl/6966883093/ • Computadoras http://www.flickr.com/photos/bendodson/5377505253/ • Tableta con compu http://www.flickr.com/photos/mbiebusch/5816398534/
63. • Tableta con auriculares http://www.flickr.com/photos/12905355@N05/4293966039/ • Tableta con café http://www.flickr.com/photos/salochin/6823097920/ • Teléfono metro http://www.flickr.com/photos/chrisjl/5664339020/ • iPhone camara de fotos http://www.flickr.com/photos/mbecher/4990295725/ • BB http://www.flickr.com/photos/helloturkeytoe/4506307928/ • Compu celu http://www.flickr.com/photos/johanl/4580058581/
64. • Subte http://www.flickr.com/photos/lng0004/78811 51510/ • Mujer helado celu http://www.flickr.com/photos/moriza/175599 316/
65. • Sofá http://www.flickr.com/photos/strawberrymaya/4 69943717/ • Lego http://www.flickr.com/photos/kwl/4555399660/ • Sofa lindo http://www.flickr.com/photos/yanivg/89307050/ • Lupa http://www.flickr.com/photos/andercismo/23490 98787/
67. “We think new devices will replace old ones, but users actually find time in the day to add one more device”, Denise Warren, gerente general del NYTimes.com
71. • People who get news on both a smartphone and a tablet may carry added appeal for news • organizations. These people tend to be more engaged news users than those who get news on • just one device. They are more likely to read deeply (fully 82% sometimes or regularly read in- • depth articles on their tablet compared with 62% of those who get news on just the tablet), to • send or receive news through email or social networks and to read past issues of magazines. • And, while the numbers are still small, dual-device mobile news user are also more likely than • others to have paid for digital news content.
72. • America has crossed a threshold: 50 percent of US adults now own a tablet or smartphone. • - There has been a surge in tablet ownership: 22 percent of US adults now own a tablet device, twice the number from the previous year. • - Consuming news on a mobile device continues to be popular: 64 percent of tablet owners and 62 percent of smartphone owners say they use the devices for news at least weekly
73. Adicción Those who get news throughout the day on their mobile devices are more engaged news consumers