This talk will very useful for mobile developers, who would love to promote their side projects. Presentation is based on 2 years experience of running startup FlawlessApp — tool for iOS developers to compare original designs with the real app in the iOS simulator (https://flawlessapp.io/).
Brief presentation plan:
1. How to make a market research:
1.1. User Research
1.2. Competitors Reseach
2. How to define positioning (core message)
3. How to promote the product via free marketing channels:
3.1. Public launch
3.2. Direct sales
3.3. Monkey marketing
This talk was made for CocoaHeads Kyiv #12 which took place July 22 2017.