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'Build Your Own Facebook' - Ethereum Wroclaw me...

'Build Your Own Facebook' - Ethereum Wroclaw meetup #3

Slides from our 3rd Ethereum meetup in Wroclaw, Poland organised by coinify.io team.

We explored existing models of content monetisation & attention economics and proposed some ideas for future Dapps based on Ethereum.

We talked extensively about the UX of Dapps and showcased a mockup of a content discovery Dapp for Ethereum - 'TippingPays' which prototype we're currently building.

More on these topics on our blog coinify.io/blog

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coinify.io

June 23, 2014
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Transcript

  1. 1. Unbundling Facebook 2. Content Creation, Ranking & Discovery in

    the age of Decentralised Applications • ‘it’s all ledgers all the way down’ • key actors in social content platforms • ideas for peer-2-peer incentivisation models • business models 3. The feeling of Decentralised Applications - UI / UX in Dapps agenda: 4. Discussion
  2. chat / messaging identity service feed reader web hosting (photos,

    messages, videos) app platform reputation system content ranking algorithm content distribution network one Facebook = many ‘apps’
  3. attention finite amount of content expanding exponentially ! ‘information overload’

    social media sites are ‘high frequency attention trading platforms’
  4. content attention user user reputation likes, followers, shares people assign

    to each other represent value and are content ranking & trust ranking signals to facebook information entertainment
  5. advertiser only Facebook can exchange value from the network (attention)

    for ‘real dollars’ BUT what if you could sell your ‘likes’ ?
  6. ranking algorithm - closed source - secret combination of signals

    (likes, shares, followers) social platforms aim to maximize value per unit of attention
  7. ‘it’s all digital ledgers all the way down’ each company

    essentially operates a ledger with specific ranking rules, the value of a ledger grows with amount of attention it attracts i.e each service has their own AppRank (PageRank, EdgeRank etc)
  8. decentralised ledger for content ranking & discovery curators lurkers creators

    ethereum blockchain limited number of ‘content slots’ in the ledger limited by ‘unit of attention’
  9. who creates most value in social content platforms ? creators

    curators lurkers filter & rank information create new information provide attention
  10. how much value a curator adds based on a content

    lifecycle? early sharing of soon-to- be popular content should be rewarded more late sharing should be rewarded less
  11. contract distributes token to curators and creators curators lurkers creators

    ethereum blockchain should be rewarded for creating content others will find valuable should be rewarded for early curation of content others will further upvote should be incentivised to become a creator or a curator
  12. like vote coin plus heart star Use ether or create

    your own app-token? same input in the ledger but different user experience
  13. idea: a series of ‘open source’ pyramid schemes reach time

    you receive more upvotes if others upvote content after you. it costs to upvote but if you’re judgement is good you actually receive value everyone knows it’s a ‘pyramid’ and speculates whether to vote up an existing one or jump on the next one
  14. chat / messaging identity service feed reader hosting (photos, messages,

    videos) app platform reputation system content ranking algorithm content delivery network Ethereum contract locally stored HTML/Javascript Bittorrent / Swarm Ethereum contract Whisper / Bitmessage Bittorrent / Swarm Ethereum contract
  15. reputation system content delivery network Bittorrent / Swarm hosting (photos,

    messages, videos) content id & ranking token issuance mechanism Whisper / Bitmessage chat / messaging User Interface … localhost
  16. similar projects to check new ways of monetising content using

    the blockchain CryptoSwartz LTBCoin - www.ltbcoin.com www.youtube.com/watch?v=vGTd1Bi7Jrc