Product Demo: Agile Ecommerce

Transcript

1. 1
   Product demo:
   Agile Ecommerce
   

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5. 5
   Introductions
   Artas Bartas
   Group Product Marketing
   Manager
   Andrew Kumar
   Director of Platform Strategy
   

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6. 6
   Housekeeping
   Before we dive in....
   ● Check out the QR codes and embedded links
   throughout the session.
   ● Use the table of contents on the bottom right to
   navigate to different sections of the video.
   ● Keep an eye on your inbox — we will follow up with
   the content model for download and other helpful
   resources.
   ● Get in touch via the contact form at the end of the
   video. You can also reach out via Twitter @contentful
   or write to us at team@contentfulmail.com
   

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7. 7
   What you’ll learn
   1. Architecture for agile ecommerce app
   2. Transform shopping from boring and transactional to
   an immersive, and educational experience
   3. Taking your agile ecommerce experience to the next
   level by going global
   4. Launching campaigns, products, and personalization
   

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8. © 2021 Contentful
   Today: Fractured Point Solutions
   Agile Ecommerce
   Customer
   lifecycle
   Commerce
   Personalized offers
   Chatbot
   Corporate comms
   Legal & privacy
   Knowledge base
   Voice interface
   B2B Marketing
   Digital signage
   In-store kiosk
   Mobile app
   Inconsistent, contradictory, mixed quality = unhappy customers
   Use
   Discover
   Recommend
   Purchase
   Explore
   

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9. © 2021 Contentful
   Tomorrow: Connected High Quality
   Agile Ecommerce
   Consistent, connected, immersive experience.
   Commerce
   Personalized offers
   Chatbot
   Corporate comms
   Legal & privacy
   Voice Interface
   Knowledge base
   B2B Marketing
   Digital signage
   In-store kiosk
   Mobile app
   Use
   Discover
   Recommend
   Purchase
   Explore
   Customer lifecycle
   

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10. Overview & Architecture
    

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11. Immersive
    Connected
    

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12. Key concepts
    Best-of-Breed Stack
    

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13. Key concepts
    Technical architecture
    

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14. Create memorable content
    

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16. Content-modeling tips
    Rich navigation (L0)
    

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17. Content-modeling tips
    Rich navigation (L1)
    

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18. Content-modeling tips
    Rich navigation (L2)
    

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19. ● Increase flexibility with a composable
    architecture to deliver online and offline
    ● Optimized conversion rate by 60% with
    integrated ecommerce, using commercetools
    ● Grew average order value by 27% with
    improved omnichannel experience
    Results
    Bang & Olufsen needed to create a connected,
    luxury experience across product websites, digital
    shops and in-store.
    Challenge
    Scan the QR code to read
    the full customer story
    

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20. Turn shopping into
    an experience
    

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21. Replace the slide / screenshot with and play
    these videos while I talk
    Video files available here:
    agile ecom demo - Google Drive
    

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22. Key concepts
    Integration is a spectrum
    

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23. Scan the QR code to watch
    the full customer story
    ● Consolidated five legacy CMSes
    ● Launched a new ecommerce experience in
    two languages, three months ahead of
    schedule
    ● Increased day-to-day operational efficiency
    across sales and customer success teams
    with one application instead of 15
    Results
    Staples Canada needed a flexible, scalable way
    to manage marketing content for their vast
    product portfolio.
    Challenge
    CONTENTFUL CASE STUDY SHOWCASE
    

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24. Go global
    

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26. Key concepts
    Localization patterns
    Field-level localization Entry-level localization
    

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27. ● Replatformed off of legacy architecture
    ● Scaled online operations to meet growing
    demand
    ● Bridged the editorial-engineering divide
    Results
    Glossier needed to scale a blog with cult
    following into a global brand and ecommerce
    powerhouse.
    Challenge
    Scan the QR code to watch
    the full customer story
    

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28. Right message.
    Right audience.
    Right time.
    

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30. Content-modeling tips
    Campaign structure
    

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31. Building tips
    Smart defaults
    

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32. Agile ecommerce
    Use case
    ● Reduced time spent refreshing and
    publishing content
    ● Faster campaign implementation from idea
    to delivery
    ● More efficient content refreshes and less
    developer dependency
    Results
    CONTENTFUL CASE STUDY SHOWCASE
    Aldo needed to replace a legacy CMS with a
    platform that supports localization, personalization
    for better ecommerce and retail experiences
    Challenge
    

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33. It’s a wrap!
    

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34. 34
    Customers today have
    more choice than ever,
    leaving brands with a
    small window of
    opportunity to inspire
    and educate guests.
    Online, minutes can
    mean millions.
    $4.9T
    Where the ecommerce
    market is poised to grow
    in 2021
    Customers want connected, personalized shopping experiences
    The time for agile ecommerce is now
    75%
    of consumers prefer to
    buy products in their
    native language
    

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35. 35
    Customer stories
    

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